鹽埕新樂「奶茶」街 百公尺7店爭客源 - 高雄
By Ethan
at 2017-09-11T16:29
at 2017-09-11T16:29
Table of Contents
鹽埕新樂「奶茶」街 百公尺7店爭客源
Tvbs
從南部發跡開多家連鎖店的樺達奶茶,一開始是從高雄鹽埕的新樂街開賣,而如今光是新樂街一條街就有7家奶茶店,其中被拿來比較的雙妃奶茶,老闆曾經是樺達奶茶的員工,推出加珍珠免錢,還有另有其他文創風格的店家,但幾乎業者都標榜奶茶不加冰塊。
記者周俐萱:「高雄的新樂街因為銀樓林立,又被叫做銀樓街,但最近奶茶拚場,這裡又被叫做奶茶街。」
最有名的就屬這一杯,樺達奶茶,全台24間分店,堅持茶飲得用泡的,紅茶加普洱混搭茶葉顛覆傳統紅茶,再加上光泉鮮奶調配出黃金比例,雙妃奶茶老闆娘曾經在樺達工作6年,離職後創業,選用味全鮮奶,之前因為頂新風暴延燒她堅持引用,主打加珍珠不用錢。
雙妃奶茶消費者:「有部落客在介紹,就說很好喝,奶味蠻重的。」
新樂街一共有3大奶茶店拚場,還有這一間香茗茶行,超過70年歷史,最早創辦人是推腳踏車叫賣茶水,現在老店改裝,左側賣茶葉、右側賣飲料,接班人選用高大牧場調配出香濃的鮮奶茶,主要喝茶的原味,培養出大批粉絲。
香茗茶行消費者:「就是喝起來比較濃,然後其實味道就是蠻香的,就算我住在鳳山我還是跑來買。」
新樂街變成奶茶一條街,看看這張地圖,除了3大名店,幾百公尺就有7間以上的奶茶店,密度之高,各有擁護者,其他店家良性競爭,像這個小攤販,老闆娘是8年級生,從招牌設計到煮茶一手包辦,在IG上名氣不輸名店。
偷喝奶茶業者:「加上我們是用二砂熬煮,這一條據我所知都沒有像我們家用二砂,所以它喝下去人體是有辦法吸收,是很健康的。」
各家奶茶店有些茶香味比較濃、有的主打奶味重,各有千秋,不過唯一相同的是都是標榜紅茶加鮮奶,不加冰塊,就看民眾愛喝哪一味。
https://news.tvbs.com.tw/life/763656
--
Tvbs
從南部發跡開多家連鎖店的樺達奶茶,一開始是從高雄鹽埕的新樂街開賣,而如今光是新樂街一條街就有7家奶茶店,其中被拿來比較的雙妃奶茶,老闆曾經是樺達奶茶的員工,推出加珍珠免錢,還有另有其他文創風格的店家,但幾乎業者都標榜奶茶不加冰塊。
記者周俐萱:「高雄的新樂街因為銀樓林立,又被叫做銀樓街,但最近奶茶拚場,這裡又被叫做奶茶街。」
最有名的就屬這一杯,樺達奶茶,全台24間分店,堅持茶飲得用泡的,紅茶加普洱混搭茶葉顛覆傳統紅茶,再加上光泉鮮奶調配出黃金比例,雙妃奶茶老闆娘曾經在樺達工作6年,離職後創業,選用味全鮮奶,之前因為頂新風暴延燒她堅持引用,主打加珍珠不用錢。
雙妃奶茶消費者:「有部落客在介紹,就說很好喝,奶味蠻重的。」
新樂街一共有3大奶茶店拚場,還有這一間香茗茶行,超過70年歷史,最早創辦人是推腳踏車叫賣茶水,現在老店改裝,左側賣茶葉、右側賣飲料,接班人選用高大牧場調配出香濃的鮮奶茶,主要喝茶的原味,培養出大批粉絲。
香茗茶行消費者:「就是喝起來比較濃,然後其實味道就是蠻香的,就算我住在鳳山我還是跑來買。」
新樂街變成奶茶一條街,看看這張地圖,除了3大名店,幾百公尺就有7間以上的奶茶店,密度之高,各有擁護者,其他店家良性競爭,像這個小攤販,老闆娘是8年級生,從招牌設計到煮茶一手包辦,在IG上名氣不輸名店。
偷喝奶茶業者:「加上我們是用二砂熬煮,這一條據我所知都沒有像我們家用二砂,所以它喝下去人體是有辦法吸收,是很健康的。」
各家奶茶店有些茶香味比較濃、有的主打奶味重,各有千秋,不過唯一相同的是都是標榜紅茶加鮮奶,不加冰塊,就看民眾愛喝哪一味。
https://news.tvbs.com.tw/life/763656
--
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