皇后先生結束營業?! - 桃園中壢
By Megan
at 2018-10-15T17:31
at 2018-10-15T17:31
Table of Contents
看了板上的討論,大家幾乎認為皇后先生是因為店租過高,而選擇結束營業
但我自己的看法,覺得好像沒這麼單純
調漲店租,絕對不是幾天才知道的
如果是房東調整店租的因素,皇后先生不會這樣突然結束營業
反而可以利用「搬離原址」做個「懷舊」打卡等等的行銷宣傳活動
再告知消費者,將另尋新店面,10/1有來買的朋友,可以憑發票等新店開幕
有個一杯減免5元之類的活動
簡單的說,就是利用這一波做一個行銷宣傳,又可以留住原消費者
以皇后先生的老牌+名氣+已經有廣大的消費群
換到中壢市區、新明夜市附近(舉例來說),消費者都會跟著跑過去
就像是老師傅牛肉麵一樣,換了新店址,生意依舊非常好
怎麼想都不太可能,只有單純「店租」、「人事成本」等問題
而且是用這種無預警結束營業,先前都沒有任何風聲的狀況之下,告別消費者
※ 引述《wsm1984 (貳柒貳)》之銘言:
: 剛剛在某社團看到有人貼的,不知是真是假?
: 有人知道有什麼內幕嗎? 不然說真的這間店再中原也算是老店了,看到這公告也愣了一下.
: 該不會真的又是租金給壓垮了...
: https://i.imgur.com/H2uMNYd.jpg
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: Sent from JPTT on my iPhone
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