悠遊卡 最快年底前開放積點 - icash
By Mason
at 2014-06-25T17:53
at 2014-06-25T17:53
Table of Contents
悠遊卡 最快年底前開放積點
醞釀多時的悠遊卡回饋機制平台,最快有望今年底前實施,未來使用悠遊卡也可以像目前
的信用卡一樣,可享有積點樂趣,並且讓使用者有更多回饋。
為經營用卡回饋平台,悠遊卡公司與7-ELEVEN、中華電信已成立「點鑽公司」,但後來
7-ELEVEN退出發展自己的電子票證,因此改與全家便利商店合作。
悠遊卡公司表示,由於金管會禁止儲值支付卡上儲存交易餘額、紀錄,未來累點方式規畫
將持卡人所有個資存放於雲端伺服器,使用悠遊卡進行小額消費時能即時連線,進行積點
計算或紅利加倍。
據瞭解,目前對於每消費多少錢可回饋多少點,還需要進一步規畫,但傾向朝雙向累點、
兌點,讓卡片附加價值提升,以及因此再擴大使用率、發卡量。
悠遊卡公司為發展回饋機制,特別參考韓國首爾現在的Tmoney卡,也是類似國內悠遊卡性
質,而且雖然晚了4~5年才開始發展,卻已有結合Happy Point回饋,讓交易量已經達
5,000萬。此外,包括香港、新加坡甚至曼谷發行的交通票證,都有納入回饋紅利點數的概
念。
至於統一超商獨資成立的「愛金卡」公司,預料也會延續icash原本的紅利回饋,但是否另外
成立專營「積點」的公司,或找銀行合作發行聯名卡,目前尚未定案。
http://www.chinatimes.com/newspapers/20140622000872-260202
流通卡數 活卡率
悠遊卡 37,092,764 82%
愛金卡 11,811,970
一卡通 3,538,865 78%
--
醞釀多時的悠遊卡回饋機制平台,最快有望今年底前實施,未來使用悠遊卡也可以像目前
的信用卡一樣,可享有積點樂趣,並且讓使用者有更多回饋。
為經營用卡回饋平台,悠遊卡公司與7-ELEVEN、中華電信已成立「點鑽公司」,但後來
7-ELEVEN退出發展自己的電子票證,因此改與全家便利商店合作。
悠遊卡公司表示,由於金管會禁止儲值支付卡上儲存交易餘額、紀錄,未來累點方式規畫
將持卡人所有個資存放於雲端伺服器,使用悠遊卡進行小額消費時能即時連線,進行積點
計算或紅利加倍。
據瞭解,目前對於每消費多少錢可回饋多少點,還需要進一步規畫,但傾向朝雙向累點、
兌點,讓卡片附加價值提升,以及因此再擴大使用率、發卡量。
悠遊卡公司為發展回饋機制,特別參考韓國首爾現在的Tmoney卡,也是類似國內悠遊卡性
質,而且雖然晚了4~5年才開始發展,卻已有結合Happy Point回饋,讓交易量已經達
5,000萬。此外,包括香港、新加坡甚至曼谷發行的交通票證,都有納入回饋紅利點數的概
念。
至於統一超商獨資成立的「愛金卡」公司,預料也會延續icash原本的紅利回饋,但是否另外
成立專營「積點」的公司,或找銀行合作發行聯名卡,目前尚未定案。
http://www.chinatimes.com/newspapers/20140622000872-260202
流通卡數 活卡率
悠遊卡 37,092,764 82%
愛金卡 11,811,970
一卡通 3,538,865 78%
--
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