就要韓國瑜!一張圖秒懂「賣菜郎」威力 - 高雄
By Rosalind
at 2018-12-28T16:56
at 2018-12-28T16:56
Table of Contents
中國時報
就要韓國瑜!一張圖秒懂「賣菜郎」威力
「韓流」賣翻商品總整理(圖/筆者自行整理)
https://img.chinatimes.com/newsphoto/2018-12-28/656/20181228001765.jpg
2018年12月28日 11:47 中時電子報 王子瑄
高雄市長韓國瑜引爆「韓流」旋風,選前夯,選後仍無退燒跡象。連韓25日就職典禮簽下
首份公文所用的筆,也成全民關注焦點,引發團購風潮更賣到缺貨。自從吹起韓風,大至
企業投資、小至用品攤商,無不獲利。相較民進黨由總統蔡英文領銜救己的「百工百業挺
改革大會」,百工百業顯然更樂見,韓國瑜行銷高雄為百姓帶來的實際收益。
從韓國瑜選前吃的小吃店,到就職所用的筆,甚至就職後的一舉一動,皆成商機。例如韓
競選期間曾於高雄苓雅區吃的小吃店,立刻爆紅,因太多民眾指定「要吃韓總吃過的東西
」,店家順勢推出「韓總套餐」,業績更成長破兩成。韓在就職典禮力推的在地小吃美濃
粄條,也瞬間爆紅,生意好得讓老闆受訪連話都沒空說,笑呵呵表示,自從韓國瑜來後扭
轉了自己生意,現在每天客人都增加、每天客人都很多。以韓國瑜女兒「韓冰」為名的傳
統冰品,業績也增加三成,更加推撒上魚餅乾的新品,取名「韓國瑜冰」,一天業績10多
萬。
不僅如此,據《東森新聞》報導,高雄在地飯店推出的「禿頭蛋糕」,一開賣即售罄;高
雄在地攤商推出的韓國瑜造型米蛋糕,一天半的業績就近20萬,抵過一個月業績。高雄市
觀光局長潘恆旭表示,反應熱烈,將會在愛河舉辦燈會夜市,延續風潮行銷高雄。
除了吃喝用品,甚至就連「國旗」也因韓流爆紅熱銷!韓國瑜選前「登陸鳳山」、「夜襲
旗山」、「挺進岡山」的「三山造勢活動」,以國旗最為象徵物,現場旗海飄揚,讓久違
的國旗再現鋒頭,國旗大缺貨,國旗相關商品也大爆銷,業者真情流露:「賣到感動想掉
淚!」
台灣選舉史曾出現不少政治明星,網友卻感嘆,台灣不缺政治明星,缺能將自身光芒轉換
成實質利益帶給老百姓的政治明星。
更有網友留言表示:「呵呵!咖啡大賣後增加了多少開心的面孔。高雄需要更多這個」、
「人氣行銷」、「這杯要紅了!好好包裝一下,找韓冰代言一下,成為高雄伴手禮何樂不
為!也可以宣傳高雄韓市長舉手投足皆商機啊…」「不知大家有沒有察覺到韓在利用目前
的人氣想盡辦法幫高雄商家與都市做促銷?所有言論、動作都在做促銷與吸引人潮來高雄
?相信大多數高雄市民甚至於國人自經過先生後沒再看過這種事了!」
(中時電子報)
https://www.chinatimes.com/realtimenews/20181228002029-260407
--
就要韓國瑜!一張圖秒懂「賣菜郎」威力
「韓流」賣翻商品總整理(圖/筆者自行整理)
https://img.chinatimes.com/newsphoto/2018-12-28/656/20181228001765.jpg
2018年12月28日 11:47 中時電子報 王子瑄
高雄市長韓國瑜引爆「韓流」旋風,選前夯,選後仍無退燒跡象。連韓25日就職典禮簽下
首份公文所用的筆,也成全民關注焦點,引發團購風潮更賣到缺貨。自從吹起韓風,大至
企業投資、小至用品攤商,無不獲利。相較民進黨由總統蔡英文領銜救己的「百工百業挺
改革大會」,百工百業顯然更樂見,韓國瑜行銷高雄為百姓帶來的實際收益。
從韓國瑜選前吃的小吃店,到就職所用的筆,甚至就職後的一舉一動,皆成商機。例如韓
競選期間曾於高雄苓雅區吃的小吃店,立刻爆紅,因太多民眾指定「要吃韓總吃過的東西
」,店家順勢推出「韓總套餐」,業績更成長破兩成。韓在就職典禮力推的在地小吃美濃
粄條,也瞬間爆紅,生意好得讓老闆受訪連話都沒空說,笑呵呵表示,自從韓國瑜來後扭
轉了自己生意,現在每天客人都增加、每天客人都很多。以韓國瑜女兒「韓冰」為名的傳
統冰品,業績也增加三成,更加推撒上魚餅乾的新品,取名「韓國瑜冰」,一天業績10多
萬。
不僅如此,據《東森新聞》報導,高雄在地飯店推出的「禿頭蛋糕」,一開賣即售罄;高
雄在地攤商推出的韓國瑜造型米蛋糕,一天半的業績就近20萬,抵過一個月業績。高雄市
觀光局長潘恆旭表示,反應熱烈,將會在愛河舉辦燈會夜市,延續風潮行銷高雄。
除了吃喝用品,甚至就連「國旗」也因韓流爆紅熱銷!韓國瑜選前「登陸鳳山」、「夜襲
旗山」、「挺進岡山」的「三山造勢活動」,以國旗最為象徵物,現場旗海飄揚,讓久違
的國旗再現鋒頭,國旗大缺貨,國旗相關商品也大爆銷,業者真情流露:「賣到感動想掉
淚!」
台灣選舉史曾出現不少政治明星,網友卻感嘆,台灣不缺政治明星,缺能將自身光芒轉換
成實質利益帶給老百姓的政治明星。
更有網友留言表示:「呵呵!咖啡大賣後增加了多少開心的面孔。高雄需要更多這個」、
「人氣行銷」、「這杯要紅了!好好包裝一下,找韓冰代言一下,成為高雄伴手禮何樂不
為!也可以宣傳高雄韓市長舉手投足皆商機啊…」「不知大家有沒有察覺到韓在利用目前
的人氣想盡辦法幫高雄商家與都市做促銷?所有言論、動作都在做促銷與吸引人潮來高雄
?相信大多數高雄市民甚至於國人自經過先生後沒再看過這種事了!」
(中時電子報)
https://www.chinatimes.com/realtimenews/20181228002029-260407
--
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高雄查理布朗咖啡廳旗艦店關店 業者:租
By Anthony
at 2018-12-28T15:34
at 2018-12-28T15:34