台中花博慘賠13億今落幕 市民每人揹債5 - 台中
By Vanessa
at 2019-04-25T16:41
at 2019-04-25T16:41
Table of Contents
※ [本文轉錄自 Gossiping 看板 #1SmMWmh- ]
作者: Asclepius (天...無言) 看板: Gossiping
標題: Re: [新聞] 台中花博慘賠13億今落幕 市民每人揹債5
時間: Thu Apr 25 15:56:30 2019
※ 引述《Jimny5566 (吉姆尼5566)》之銘言:
: 昨天跟前天還有四天前(周日)
: 我逛了整整3天花博
: 周日我去豐原區 免費花博區
: 前天去后里馬場區 人很多
: 現場排隊買票人數=0 大家都走免費通道進去
: 昨天去后里森林區 人很多
: 大家都走免費通道進去
: 我所見所聞 都是我進出場的那一段時間
: 從頭到尾我只有看到四個女人拿出票劵
: 前天如果有結伴去花博的四個女生
: 看到文章的話
: 可以來相認一下嗎?
當初在盧提出這免費政策後,一堆人就提醒她說這樣會降低花博價值(包括AIPH)
https://udn.com/news/story/10958/3422222?from=udn-ch1_breaknews-1-0-news
上面AIPH秘書長在去年就說過了:「AIPH不支持台中市民免費參觀花博,這個決定
將動搖博覽會在國人與世界眼中的價值」。
當時盧秀燕還是堅持不聽勸,但後果也如大家所預料到的~~~~人數和收入大打折扣~~
https://i.imgur.com/Las5sIv.jpg
上面這張圖就是林佳龍時期和盧秀燕時期,花博付費人園人數和免費入園人數一覽表
兩個數字相減可以看出,佳龍時期平均有129萬人願意付費入園
秀燕時期平均有58萬人願意付費入園
平均願意付費入園的人數少了70萬人/每月...........
而且在去年12月跟今年1月相比,願意付費入園有斷崖式的下降
所以我們可以說今年一月的台中免費仔政策,幾乎可以確定讓台中花博變的沒價值
不然不可能短短一個月遊客有這樣斷崖式的下降。這也說明AIPH秘書長完全預料到了
另外如果依林佳龍對花博的宣傳和政策,有可能在今年1~4月還能有120~100萬人/每月
所以林佳龍有可能會比盧秀燕多賺近5億元的門票((50萬*4個月*250元)
周遭受益的店家也會比較多,畢竟外縣市的遊客會住宿和比較捨得花費,而台中免費
仔只是走一走就回家吃飯睡覺了,沒啥花費的需要。
總之,小魯覺得花博是一個非常好的商業借鏡,讓我們知道維持商品價值的重要性
而不是用免費來吸引人潮,最後反而是大虧本.........
人家外國人早就知道的事,我們台灣人卻還活在落後別人40~50年的思維裡,QQ
--
作者: Asclepius (天...無言) 看板: Gossiping
標題: Re: [新聞] 台中花博慘賠13億今落幕 市民每人揹債5
時間: Thu Apr 25 15:56:30 2019
※ 引述《Jimny5566 (吉姆尼5566)》之銘言:
: 昨天跟前天還有四天前(周日)
: 我逛了整整3天花博
: 周日我去豐原區 免費花博區
: 前天去后里馬場區 人很多
: 現場排隊買票人數=0 大家都走免費通道進去
: 昨天去后里森林區 人很多
: 大家都走免費通道進去
: 我所見所聞 都是我進出場的那一段時間
: 從頭到尾我只有看到四個女人拿出票劵
: 前天如果有結伴去花博的四個女生
: 看到文章的話
: 可以來相認一下嗎?
當初在盧提出這免費政策後,一堆人就提醒她說這樣會降低花博價值(包括AIPH)
https://udn.com/news/story/10958/3422222?from=udn-ch1_breaknews-1-0-news
上面AIPH秘書長在去年就說過了:「AIPH不支持台中市民免費參觀花博,這個決定
將動搖博覽會在國人與世界眼中的價值」。
當時盧秀燕還是堅持不聽勸,但後果也如大家所預料到的~~~~人數和收入大打折扣~~
https://i.imgur.com/Las5sIv.jpg
上面這張圖就是林佳龍時期和盧秀燕時期,花博付費人園人數和免費入園人數一覽表
兩個數字相減可以看出,佳龍時期平均有129萬人願意付費入園
秀燕時期平均有58萬人願意付費入園
平均願意付費入園的人數少了70萬人/每月...........
而且在去年12月跟今年1月相比,願意付費入園有斷崖式的下降
所以我們可以說今年一月的台中免費仔政策,幾乎可以確定讓台中花博變的沒價值
不然不可能短短一個月遊客有這樣斷崖式的下降。這也說明AIPH秘書長完全預料到了
另外如果依林佳龍對花博的宣傳和政策,有可能在今年1~4月還能有120~100萬人/每月
所以林佳龍有可能會比盧秀燕多賺近5億元的門票((50萬*4個月*250元)
周遭受益的店家也會比較多,畢竟外縣市的遊客會住宿和比較捨得花費,而台中免費
仔只是走一走就回家吃飯睡覺了,沒啥花費的需要。
總之,小魯覺得花博是一個非常好的商業借鏡,讓我們知道維持商品價值的重要性
而不是用免費來吸引人潮,最後反而是大虧本.........
人家外國人早就知道的事,我們台灣人卻還活在落後別人40~50年的思維裡,QQ
--
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