今年曼大Marketing CCRM的所有論文題目 - 留學

以下為UoM Marketing 和 CCRM的所有有指導論文的老師跟他們的題目，

要選我們學校的捧由們可以看一下，

基本上每年變化也不太大～

然後也希望看到這篇文的在校生，

可以來分享一下你們的老師吧！

格式為：
Supervisor
Topic



Dissertation Topic Areas 2011-2012


Dr Emma Banister
Understanding consumer behaviour using practice theory

Dr Jamie Burton
Customer feedback- creating value from compliments, suggestions, concerns and complaints; Servitization/ service infusion

Dr John Byrom
Marketing and Museums

Dr Theodoulidis (Babis)Charalampos
Business intelligence applications for marketing; application domains: social networking, complaints and complements.
Service design and quality; application domains: retail, education, health, etc

Dr Lucy Daly
The use of ecommerce as a communication tool

Professor Gary Davies
The effect of adding a corporate brand to a product brand

Professor John Dawson
International retailing

Dr Lee Douglas
1) Consumer behaviour modelling & retail market analysis techniques; application to retail planning problems; 2) Public policy implications of retail strategies; 3) Retail market saturation; 4)The geography of place

Dr Lee Edwards
Corporate communications, society and culture; The construction of the communications and marketing professions / Diversity in the communications professions

Dr Anna Goatman
Not-for-profit marketing

Dr Anthony Grimes
The interplay of imagination, perception and memory in the construction of attitudes and behaviour

Dr Thorsten Gruber
Recovering from Service Failures in Higher Education; Understanding the Customer’s Experience with Self-Service Technology

Dr Alex Gunz
Materialism and consumer psychology/consumer well-being

Dr Daniel Hampson
Digital Marketing

Professor Paul Jackson
Employee engagement and CSR / AstraZeneca collaboration

Professor Jikyeong Kang
Customer Satisfaction

Dr Debbie Keeling
Retailer and consumer roles in the healthy living agenda

Dr Kathy Keeling
New media and marketing; Predicting customer acceptance of new technology services

Dr Hong Liu
Bank Marketing; High-tech Marketing

Professor Dominic Medway
Transient market traders and specialist street markets; place marketing; role of smell in marketing communications.

Professor Peter Naude
Any B2B topics

Dr Terry Newholm
Consumer Tribes: consumption, brand meaning and marketing.

Dr John Pal
The Portas Review; Corporate retail failure

Professor Helen Perks
Product/service innovation in regulated environments, with particular focus on police and medical devices sectors

Dr Ilias Petronias
Customer Relationship Management, Business Intelligence, Competitive Intelligence, IT in marketing

Dr Carla Ramos
Business Network Coopetition

Irene Roele
Market Sensing/Continuous Learning about Markets/'orchestrating knowledge’ from an RBV perspective, or an MBV perspective

Dr Stuart Roper
The measurement of Corporate Reputation – possible collaboration with a reputation consultancy

Professor Nitin Sanghavi
Multi –Channel Retailing; Impact of Social Media on Company Branding

Professor Peter Turnbull
International marketing; Country of origin effects; international processes; Market entry strategies; B2B marketing

Dr Judy Zolkiewski
B2B marketing including B2B services, strategy and relationship and network dynamics



至於老師的好壞就請各位自己去打聽囉！

在英國上PTT超級慢編輯超麻煩 lol

以上～有問題的站內信！！

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