【新聞】統領廣場一年商機上看80億 桃車站兵家出 - 桃園
By Zenobia
at 2018-09-05T23:09
at 2018-09-05T23:09
Table of Contents
桃園火車站前市區最熱鬧商圈,統領廣場全新改裝即將開幕,環繞遠東百貨桃園店、新光
三越站前店及 ATT筷食尚及in89統領影城等商家聚集,一年上看80億元商績,遠東百貨、
新光三越百貨等商家為迎戰統領廣場競爭,紛紛調整策略,尤其威秀影城、知名餐廳進駐
,勢將引爆站前商圈人潮、錢潮激戰。
面對統領廣場全新打造影城、餐飲及娛樂場館競爭來勢洶洶,遠東百貨桃園店上月進行改
裝,店方表示,優衣庫(uniqlo)為擴大地下一樓經營,進行350坪賣場擴大改裝,本月2
8日重新開幕,也會增加金石堂書局及童裝、小朋友玩的空間,以最完整的童裝及童玩賣
場,區隔及因應統領廣場、新光三越百貨等業界競爭。
新光三越站前店表示,為與同業競爭,今年來已陸續增加女裝及休閒專櫃,並小幅調整櫃
位增加韓系化妝品,店方將在本月14日到30日推出貴賓卡友兌換in89統領影城電影票,推
出海盜船扭蛋機來吸引人潮。
桃園遠東百貨店長江天佐表示,桃園火車站前商圈過去由統領百貨、遠百及新光三越各大
商家競爭,如今統領廣場改裝重新開幕,有別先前百貨公司型態,但是遠百已重新調整專
櫃競爭,不過市中心商圈新增威秀影城及娛樂場館將帶來新客層,未來商圈人潮更集中,
業績競爭會更為激烈。
—
金石堂又回到桃園站前
原本的誠品跑回統領
遠東則引進金石堂替補誠品的位置
--
三越站前店及 ATT筷食尚及in89統領影城等商家聚集,一年上看80億元商績,遠東百貨、
新光三越百貨等商家為迎戰統領廣場競爭,紛紛調整策略,尤其威秀影城、知名餐廳進駐
,勢將引爆站前商圈人潮、錢潮激戰。
面對統領廣場全新打造影城、餐飲及娛樂場館競爭來勢洶洶,遠東百貨桃園店上月進行改
裝,店方表示,優衣庫(uniqlo)為擴大地下一樓經營,進行350坪賣場擴大改裝,本月2
8日重新開幕,也會增加金石堂書局及童裝、小朋友玩的空間,以最完整的童裝及童玩賣
場,區隔及因應統領廣場、新光三越百貨等業界競爭。
新光三越站前店表示,為與同業競爭,今年來已陸續增加女裝及休閒專櫃,並小幅調整櫃
位增加韓系化妝品,店方將在本月14日到30日推出貴賓卡友兌換in89統領影城電影票,推
出海盜船扭蛋機來吸引人潮。
桃園遠東百貨店長江天佐表示,桃園火車站前商圈過去由統領百貨、遠百及新光三越各大
商家競爭,如今統領廣場改裝重新開幕,有別先前百貨公司型態,但是遠百已重新調整專
櫃競爭,不過市中心商圈新增威秀影城及娛樂場館將帶來新客層,未來商圈人潮更集中,
業績競爭會更為激烈。
—
金石堂又回到桃園站前
原本的誠品跑回統領
遠東則引進金石堂替補誠品的位置
--
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