高雄好家載正式啟用 陳其邁率先點餐慰 - 高雄
By Jake
at 2021-06-07T11:28
at 2021-06-07T11:28
Table of Contents
先說結論,這就是一個與民爭利、做秀大於實際意義的空殼政策, 外送這個市場上
已經形成成熟產業的事情,政府拿納稅人的錢跳下來配合弄一套新的就是有問題。
既競爭不過市場、不符合市場需求、隨意浪費預算、短期到不行的政策,技術和服務也
比不過熊貓和吳柏毅,只是充滿政治因素跟大內宣動機的政策。
1. 在技術上的合作方就是錯誤:Line 本身就不是有做外送基因的公司,一個通訊軟
體什麼都想做,就變成現在這個肥大充滿各種無用功能的App 。
最簡單的錯誤就是,現在我就不相信高雄人能很容易找到,到底這個高雄好家載的
入口在哪裡,還有怎麼使用。
(1) 在技術上,外送軟體設計前後端開發、伺服器費用、花高價請工程師設計演算法
媒合商家、外送員還有客戶三方、算出送餐的最佳路徑和預估送達時間。
(2) 在營運上,要擴大外送員跟商家的數量,用不定時補貼來留住用戶跟外送員,還
要花一大筆錢去行銷推動大家使用,提升留存率,看看前幾大外送上市公司的財報就知道
這個利潤多低,有的至今還在賠錢。
技術合作方Line在這塊根本沒有投入什麼開發,這就是根本上依附在Line上面的一個
小附加功能,但Line的整個使用介面複雜,功能響應效率不足這些問題就不用說了。點菜
這個入口給我藏在Line熱點裡面。
最後點了一層又一層終於找到有哪些能外送的店家,但根本不能選食物、不能篩選餐廳
距離多遠,終於勉強找到想吃的餐廳後發現,原來不能直接點餐,還要跳到每個店家配合
的訂餐系統?!
我為什麼不直接打開吳柏毅就好????
目前的兩大平台後來早就累積了多少外送數據,要是能想到拉小黃來提升運量又符合
經濟效益,不用你政府做,裡面的產品經理早就在推了。
事實上就是根據他們的判斷,小黃來做外送就是沒效率又賺不了錢的,點餐點到499才
有補助,這連讓人刷單領補助的動機都沒有好嗎。
2. 使用場景:
(1)一般家庭正常使用的用戶,點餐到499的頻率根本不高,即使讓小黃送你一份150
塊的餐,然後政府補助你一部分小黃的運費,這個成本比我讓外送員騎車送還高。
要是真的想支持這個政策,點單之後還會發現,我還不能知道我的餐送到哪裡了
,餐點出問題了我該找誰?小黃的服務我覺得有問題我該找誰投訴?
(2)高級餐廳要送這一大筆訂單直接老闆幫你送,人家害怕小黃把你的食物翻到了弄壞
形象。
要大賣場大量採買的,小黃會願意賺這個錢幫你搬東西???吳柏毅都不願意了,憑
什麼已經領補助的小黃要送?
正常家庭買大量食物蔬果,還不是得現場挑確定品質,直接一台車開去自己買還省了
你運費錢。
就算再聰明到跟市場合作,市場的攤商現在線上化的程度到哪裡大家心裡都清楚。找
市場管理會合作,他們有能力每天接幾百幾千筆訂單?
3. 獎勵政策:吳柏毅跟熊貓都花大筆的錢跟策劃努力擴展外送員跟店家數量,看看高
雄好家載支持的店家數少的可憐,這點屁錢到底有幾個小黃願意跑,他們都拿了補助在爽
了,有缺你這筆訂單嗎?
號稱不抽服務費,要猴子還不給香蕉,不花錢的最貴,變成之後就是沒人用、沒人賣
、沒人送。在政策的根本上就是客家心態,還想肖想用香蕉換到一流服務。
現在不鼓勵大家出門,小黃在外送上根本競爭不過外送員的機動性跟運量,實質上他
們就是多餘的運量,拿了補助就像其他觀光業待在家休息就好,政府何必強求這些勞動力
做無謂的事情,那這樣那些受影響的藝文觀光業者,是不是也該趁現在鼓勵他們出來給大
家做賠本生意、免費勞動力了。
是說政府這樣搞,意外嗎?明年該選上還是會選上啦
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