電視台因為光陽racing廣告接到NCC罰單!? - 廣告
By Agnes
at 2008-11-20T15:04
at 2008-11-20T15:04
Table of Contents
電視台的朋友告訴我, 他們的業務接到NCC的罰單
原因是播放光陽racing的廣告
因為裡面有一些"違反交通規則"的畫面....
我聽了傻眼....不就是廣告效果罷了..
但是這關電視台什麼事呢? 他們收了廣告客戶的錢就得播啊..
據NCC的說法是..像藥品,化妝品等項目的廣告是要先送審的審過才能播,
而汽機車廣告這種,不需要事先送審,但是電視台要負起內容把關的責任..
播這支廣告的電視台可不少, NCC要是沒被反駁上訴的話, 應該有一比很大的進帳..
--
原因是播放光陽racing的廣告
因為裡面有一些"違反交通規則"的畫面....
我聽了傻眼....不就是廣告效果罷了..
但是這關電視台什麼事呢? 他們收了廣告客戶的錢就得播啊..
據NCC的說法是..像藥品,化妝品等項目的廣告是要先送審的審過才能播,
而汽機車廣告這種,不需要事先送審,但是電視台要負起內容把關的責任..
播這支廣告的電視台可不少, NCC要是沒被反駁上訴的話, 應該有一比很大的進帳..
--
Tags:
廣告
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