關於廣告的負面表現法 - 廣告
By Freda
at 2007-12-14T23:27
at 2007-12-14T23:27
Table of Contents
這也是最近上課觀賞一些國外廣告的小小的問題
剛好看到前面版友的文章
特別想來請教一下各位的看法
很多國外的廣告常常會用比較直接的訴求 或是負面的表現方式
來展現廣告的創意 還有產品的特性
但這樣的表現方式在國內似乎會比較少見
當然社會價值觀基本上會有差異
不過不知道各位版友對於負面表現方式的廣告有怎麼樣的想法
(在此的負面表現,主要是指可能會有挑戰道德觀的表現
不是指畫面上或是語言上面的暴力表現。)
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世代傳承的意志
時代的變遷 人們的夢
只要人們繼續追求自由的答案
這一切的一切都將永不停止
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Tags:
廣告
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By Donna
at 2007-12-17T10:17
at 2007-12-17T10:17
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at 2007-12-17T18:51
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at 2007-12-18T06:57
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