迎戰國賓影城 彰化老戲院變裝 - 彰化
By Rae
at 2017-11-21T09:38
at 2017-11-21T09:38
Table of Contents
迎戰國賓影城 彰化老戲院變裝
彰化市光復郵局與國賓影城簽約,將超過50年的建物改為地下三樓、地上六樓的大樓,影
城結合郵務別具特色,彰化將出現第一家影城讓影迷也很期待。原本電影業者為了應戰,
斥資改裝硬體,座椅全更新,原本折價券也改為會員卡,力保原有市場。
彰化縣26鄉鎮市只有3家戲院,其中彰化市的台灣大戲院與彰化戲院已營約30、40年,靠
近火車站,看電影不到200元,青年學子成為主要客群,也是在地人共同回憶。
但隨彰化與台中交通便捷,台中連鎖戲院雨後春筍,彰化人看電影常往北跑,與台灣大戲
院距離只有400公尺的光復郵局又將成為影城,業者備感壓力。
台灣大戲院經理李秀滿說,消費者嘗鮮,影城設立初期確會有明顯影響,但在地戲院了解
顧客屬性,選片較能掌握消費者愛好,且也改裝設備,今年花2千多萬更新台灣大戲院與
彰化戲院硬體,包括螢幕設備、牆面與地板等,座椅全換新,「椅子每張5000元,不比連
鎖環境差」。
網友在社群PTT討論,發現戲院有明顯改變,「大廳螢幕清晰度提升,座位變大」、「除
了隔音稍差外,值回票價」;但不能訂位仍相當不便。
李秀滿指出,彰化向來以驚悚、鬼片題材較賣座,曾嘗試放映非主流片單,票房慘澹;最
近配合彰化縣府電影季,挪周五黃金時段播放獨立電影,希望培養更多元的在地觀眾。
光復路郵局與國賓戲院簽約,目前委託建築師規劃設計中,預計108年5月開工,至少兩年
後才完工。
聯合新聞
https://udn.com/news/story/7325/2830126
--
彰化市光復郵局與國賓影城簽約,將超過50年的建物改為地下三樓、地上六樓的大樓,影
城結合郵務別具特色,彰化將出現第一家影城讓影迷也很期待。原本電影業者為了應戰,
斥資改裝硬體,座椅全更新,原本折價券也改為會員卡,力保原有市場。
彰化縣26鄉鎮市只有3家戲院,其中彰化市的台灣大戲院與彰化戲院已營約30、40年,靠
近火車站,看電影不到200元,青年學子成為主要客群,也是在地人共同回憶。
但隨彰化與台中交通便捷,台中連鎖戲院雨後春筍,彰化人看電影常往北跑,與台灣大戲
院距離只有400公尺的光復郵局又將成為影城,業者備感壓力。
台灣大戲院經理李秀滿說,消費者嘗鮮,影城設立初期確會有明顯影響,但在地戲院了解
顧客屬性,選片較能掌握消費者愛好,且也改裝設備,今年花2千多萬更新台灣大戲院與
彰化戲院硬體,包括螢幕設備、牆面與地板等,座椅全換新,「椅子每張5000元,不比連
鎖環境差」。
網友在社群PTT討論,發現戲院有明顯改變,「大廳螢幕清晰度提升,座位變大」、「除
了隔音稍差外,值回票價」;但不能訂位仍相當不便。
李秀滿指出,彰化向來以驚悚、鬼片題材較賣座,曾嘗試放映非主流片單,票房慘澹;最
近配合彰化縣府電影季,挪周五黃金時段播放獨立電影,希望培養更多元的在地觀眾。
光復路郵局與國賓戲院簽約,目前委託建築師規劃設計中,預計108年5月開工,至少兩年
後才完工。
聯合新聞
https://udn.com/news/story/7325/2830126
--
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