紐西蘭的交通安全宣導廣告 - 廣告
By Ivy
at 2014-01-08T19:56
at 2014-01-08T19:56
Table of Contents
http://www.youtube.com/watch?v=bvLaTupw-hk
很多時候交通意外都是因為很小的「沒注意」、「不小心」造成的
New Zealand Transport Agency（紐西蘭交通局？）
委託BBDO所發想的這支廣告真的很棒。
2個駕駛都犯了個小小的錯誤，
在意外發生前的時間暫停讓他們能夠短暫的對話，
雙方充滿了歉意，但一切都來不及了。
簡單，沒有說教，但卻充滿震撼力。
資料來源 adweek網站
http://www.adweek.com/adfreak/time-freezes-and-doomed-drivers-talk-amazing-
and-heartbreaking-road-safety-psa-154783
縮網址http://ppt.cc/919p
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