有線電視價格 - 三重
By Barb Cronin
at 2016-04-16T17:57
at 2016-04-16T17:57
Table of Contents
目前有線電視價格都在$500~$600之間
最近看到某家業者一年只要$1500?
本來想跳槽的說
剛好看到這篇文章
http://buzzorange.com/2016/04/14/taiwan-media-price-competition/
但地方有線電視系統業者為了搶客戶、搶市佔率,採取「毫無長期考量的」削價競爭行為
,將原本一年大約 6000 元的收視費用,降到 2500 元,甚至 1500 元。以最誇張的每年
1500 元為例,每個月才 125 元,是目前版權採購費用的一半,甚至無法應付硬體維護
與人事費用等常態性支出,完全看不出任何「長期規劃」的精神。
而且,隨著時間拉長,系統業者沒錢、就沒錢付給電視台,那消費者要怎麼期待電視台能
推出好節目?或者,商人不是笨蛋,先用低價搶佔市佔率,形成壟斷地位後,再強行調高
費用,最後倒楣的還是消費者。
另一方面,這種從長期來看毫無益處的削價競爭,唯一的獲益者就是:先將市佔率(訂戶
數)衝高之後,再趕快轉手的系統業者。
有點擔心
到時候版權費付不出來被斷訊不就損失了嗎
--
最近看到某家業者一年只要$1500?
本來想跳槽的說
剛好看到這篇文章
http://buzzorange.com/2016/04/14/taiwan-media-price-competition/
但地方有線電視系統業者為了搶客戶、搶市佔率,採取「毫無長期考量的」削價競爭行為
,將原本一年大約 6000 元的收視費用,降到 2500 元,甚至 1500 元。以最誇張的每年
1500 元為例,每個月才 125 元,是目前版權採購費用的一半,甚至無法應付硬體維護
與人事費用等常態性支出,完全看不出任何「長期規劃」的精神。
而且,隨著時間拉長,系統業者沒錢、就沒錢付給電視台,那消費者要怎麼期待電視台能
推出好節目?或者,商人不是笨蛋,先用低價搶佔市佔率,形成壟斷地位後,再強行調高
費用,最後倒楣的還是消費者。
另一方面,這種從長期來看毫無益處的削價競爭,唯一的獲益者就是:先將市佔率(訂戶
數)衝高之後,再趕快轉手的系統業者。
有點擔心
到時候版權費付不出來被斷訊不就損失了嗎
--
Tags:
三重
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