日韓貿易戰延燒 3成日客轉赴台南玩 - 台南
By Catherine
at 2019-09-04T08:43
at 2019-09-04T08:43
Table of Contents
劉漢生 邱君萍 榮昊北 報導 / 日本
因為日韓貿易戰的影響,日本觀光客遊韓國的比例,最近一個月就下降了近三成,短期旅遊的日本客、就選擇來到台灣,最熱門的就是台南,最主要是台南市府、近幾年主動積極在國際行銷台南的好吃好玩,幾本日本雜誌就因此到台南取景介紹,現在連日本東京的電視台,還大篇幅介紹!
日本東京電視台「世界財經衛星」的採訪團隊,也在8月底也走訪台南取材,並且已在昨晚播出,從特色景點到知名小吃,都在8分鐘的專題中呈現。日韓貿易戰開打,也直接影響到旅遊市場,日本官方從8月初的統計,前往韓國旅遊的人數,銳減將近三成,想短期旅遊的日本客,轉往台灣台南來玩,之所以會選擇台南,就是近期台南在日本大量曝光,日本男性時尚雜誌《POPEYE》,4月號的封面是台南北門路街景,另一本日本雜誌《BRUTUS》,2017跟2018年連連兩年,都選台南國華街為封面,內頁也介紹台南幾個幾點,還有日本藤枝市出版的地方雜誌,也大篇幅的介紹了台南
。
除了雜誌的報導,還有台南市府連續四年在日本登場的活動,「台南紅椅頭觀光俱樂部」,活動中也播放短片,介紹台南的好吃好玩,就因為紅椅頭的成功行銷,讓日本東京電視台,最權威的深夜節目「世界財經衛星」的採訪團隊,8月底來台南取材,拍攝了8分鐘專題介紹台南,旅居日本的台南人,在當地看到節目中,出現自己家鄉相當興奮,拍下播出片段PO上臉書分享,台南在日本打出名號,全是因為主動積極的行銷,根據台南市府統計數據,2019年1月到6月,半年來的日本遊客,就有9萬8千多人,2018年整年度是16萬5千多,今年度的日本客大幅成長,可見台南在國際꜊V力推銷,確實看到了成效
https://reurl.cc/M779jp
所以大家有發現 來台南日本客變多了嗎?0.0?
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