新莊宏匯廣場今年營收上看35億元 挑戰新 - 新莊

By Enid
at 2022-04-19T20:05
at 2022-04-19T20:05
Table of Contents
新莊宏匯廣場今年營收上看35億元 挑戰新北前三大百貨
https://www.google.com/amp/s/udn.com/news/amp/story/7241/6251121
2022-04-19 18:19
新北最大百貨公司-宏匯廣場總經理崔梅蘭今(19)日表示,去年因疫情停業38天,營收
僅25億元,今年6月不但將有全台首家米其林星級餐廳「初魚」,7月還有「乾杯燒肉」、
日本鍋物專門店「黑毛屋」等餐廳,春季也進駐多家化妝品新櫃,持續衝刺營運,今年全
年上看35億元,年增四成,挑戰新北市前三大百貨地位。
此外,上半年最重要的母親節檔期,二波於即日起至5月10日開跑。看好女性商品消費潛
勢與節慶送禮剛性需求,加碼幅度升格至「周年慶等級」,除了往年主軸化妝品累計滿2,
000元送200元,今年擴大各業種回饋,包括百貨服飾累計滿3,000元送500元,國際精品/
大家電/健康器材單筆滿萬元送1,000元,3C指定專櫃單筆滿萬元送500元。
宏匯廣場於2020年開幕,為新莊地區唯一一家百貨公司,亦是新北市營業面積最大的百貨
商場。崔梅蘭說,商場開幕當年,餐飲業績佔全館57%,因新莊副都心內商辦進駐,今年
將提高至60%,引進高客單的多元餐飲如初魚和乾杯集團,也是商場藉以優化零售業種招
商策略之一。
不過,找來初魚和乾杯集團,也有一段小故事。崔梅蘭表示,「初魚」創辦人朱霆理曾來
宏匯廣場場勘多次,看到保全再三問他有什麼需要服務之處,讓他對宏匯廣場印象深刻;
朱霆理也認同,有好品牌好服務,是為商場加分,因此決定在此開店,預計6月1日開幕。
至於乾杯集團會一口進駐兩個餐飲品牌,崔梅蘭透露,董事長平出莊司曾就讀輔大哲學系
,跟新莊頗有淵源,這也是平出莊司大學畢業後第一次回到新莊,他也驚嘆,新莊已和當
年不一樣了。
崔梅蘭也表示,宏匯廣場在新莊開出兩年,客單價逐年提高,目前達2,100至2,200元,跟
開幕比,提高300至600元,現在主要以當地居民為主要客群,未來將有多家公司在新莊設
置總部,看好會有更多上班族客群來此消費。
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