[新聞] 宜蘭香雞城 全台碩果僅存 - 宜蘭
By Jake
at 2007-07-27T12:55
at 2007-07-27T12:55
Table of Contents
※ [本文轉錄自 Gossiping 看板]
作者: Aqqqa (沒有暱稱) 看板: Gossiping
標題: [新聞] 宜蘭香雞城 全台碩果僅存
時間: Fri Jul 27 12:15:13 2007
http://news.chinatimes.com/2007Cti/2007Cti-News/2007Cti-News-Content/0,4521,11050602+112007072700114,00.html
中國時報 2007.07.27
宜蘭香雞城 全台碩果僅存
李忠一/宜蘭報導
一起吃「手扒雞」曾經是許多人的共同記憶,只是過去的鼎盛已成為歷史了。全台最後一家香雞城,位於宜蘭火車站附近聖後街上,老闆陳虞俊回憶起剛加盟時,人潮不斷地湧入店內,營收月破百萬,十多名員工忙到不可開支,對照如今的沒落,感慨良多。
曾經是全國連鎖加盟店的霸主,鼎盛時期全台有150餘家的香雞城,歷經921大地震、SARS風暴,以及各式速食店的衝擊,紛紛關門歇業。供應香雞城貨源的樂山公司,證實全台香雞城,僅存宜蘭店一家。
鼎盛期150餘家 曾是業界霸主
民國七十七年,陳虞俊與3名股東,集資300餘萬加盟香雞城,店址設在宜蘭市南館市場附近。陳虞俊說,當時加盟香雞城是「新興行業」,宜蘭店是第20餘家加盟店。
剛加盟時,生意好得不得了,顧客排隊點餐,都快排到店門外,員工結帳到頭昏眼花,他只好放棄修理電視的本業,專心投入香雞城的經營,不僅將羅東店頂下來,還在頭城鎮開設分店。
陳虞俊表示,也許是擴充太快,加上景氣愈來愈差,生意大不如前,4名股東決定各別經營3家香雞城。2名股東在頭城店,1名開羅東店,陳虞俊則經營宜蘭店。如今,19年前合資開創事業的4名股東,只剩下陳虞俊的宜蘭店繼續苦撐。
「921大地震後感覺大家都變窮了,而SARS是香雞城關店最多的時期。」陳虞俊說,景氣不好,店租卻降不下來,只好將宜蘭店從南館市場遷至現址。陳虞俊提到,當時,麥當勞等速食店,只集中在大都會區,後來各縣市1家1家開,現在小孩子吃速食,只會想到麥當勞,哪會想到香雞城?
景氣差苦撐 網友相約來捧場
陳虞俊說,各式速食店的開設,產品不但多樣,廣告更是打得厲害,再加上國人飲食習慣的改變,會來到香雞城的顧客銳減,使得宜蘭店的生意僅能勉強維持,只能以假日的營收補足平常日的虧損。
陳虞俊提到,拜雪山隧道開通之賜,以及最近網路上火熱的討論「最後一家香雞城」,假日來店的大學生與高中生漸漸多了起來,還有人每次來宜蘭,就一定會相約在香雞城聚會,還有年輕人鼓勵他,說「加油!要撐下去,不然再也吃不到美味的手扒雞了。」讓陳虞俊相當感動。
「有感情了,時機好有賺錢,現在時機差,仍是捨不得收掉。」陳虞俊苦撐至今感慨地說,為節省開支只聘2名店員,他身兼早晚班員工。明年就是創店廿周年,陳虞俊不敢多想能撐多久。
==============================================================================
現在頂呱呱也是感覺很慘的樣子
香雞城手扒雞真的蠻好吃的
--
作者: Aqqqa (沒有暱稱) 看板: Gossiping
標題: [新聞] 宜蘭香雞城 全台碩果僅存
時間: Fri Jul 27 12:15:13 2007
http://news.chinatimes.com/2007Cti/2007Cti-News/2007Cti-News-Content/0,4521,11050602+112007072700114,00.html
中國時報 2007.07.27
宜蘭香雞城 全台碩果僅存
李忠一/宜蘭報導
一起吃「手扒雞」曾經是許多人的共同記憶,只是過去的鼎盛已成為歷史了。全台最後一家香雞城,位於宜蘭火車站附近聖後街上,老闆陳虞俊回憶起剛加盟時,人潮不斷地湧入店內,營收月破百萬,十多名員工忙到不可開支,對照如今的沒落,感慨良多。
曾經是全國連鎖加盟店的霸主,鼎盛時期全台有150餘家的香雞城,歷經921大地震、SARS風暴,以及各式速食店的衝擊,紛紛關門歇業。供應香雞城貨源的樂山公司,證實全台香雞城,僅存宜蘭店一家。
鼎盛期150餘家 曾是業界霸主
民國七十七年,陳虞俊與3名股東,集資300餘萬加盟香雞城,店址設在宜蘭市南館市場附近。陳虞俊說,當時加盟香雞城是「新興行業」,宜蘭店是第20餘家加盟店。
剛加盟時,生意好得不得了,顧客排隊點餐,都快排到店門外,員工結帳到頭昏眼花,他只好放棄修理電視的本業,專心投入香雞城的經營,不僅將羅東店頂下來,還在頭城鎮開設分店。
陳虞俊表示,也許是擴充太快,加上景氣愈來愈差,生意大不如前,4名股東決定各別經營3家香雞城。2名股東在頭城店,1名開羅東店,陳虞俊則經營宜蘭店。如今,19年前合資開創事業的4名股東,只剩下陳虞俊的宜蘭店繼續苦撐。
「921大地震後感覺大家都變窮了,而SARS是香雞城關店最多的時期。」陳虞俊說,景氣不好,店租卻降不下來,只好將宜蘭店從南館市場遷至現址。陳虞俊提到,當時,麥當勞等速食店,只集中在大都會區,後來各縣市1家1家開,現在小孩子吃速食,只會想到麥當勞,哪會想到香雞城?
景氣差苦撐 網友相約來捧場
陳虞俊說,各式速食店的開設,產品不但多樣,廣告更是打得厲害,再加上國人飲食習慣的改變,會來到香雞城的顧客銳減,使得宜蘭店的生意僅能勉強維持,只能以假日的營收補足平常日的虧損。
陳虞俊提到,拜雪山隧道開通之賜,以及最近網路上火熱的討論「最後一家香雞城」,假日來店的大學生與高中生漸漸多了起來,還有人每次來宜蘭,就一定會相約在香雞城聚會,還有年輕人鼓勵他,說「加油!要撐下去,不然再也吃不到美味的手扒雞了。」讓陳虞俊相當感動。
「有感情了,時機好有賺錢,現在時機差,仍是捨不得收掉。」陳虞俊苦撐至今感慨地說,為節省開支只聘2名店員,他身兼早晚班員工。明年就是創店廿周年,陳虞俊不敢多想能撐多久。
==============================================================================
現在頂呱呱也是感覺很慘的樣子
香雞城手扒雞真的蠻好吃的
--
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宜蘭
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