[新聞] 101跨年煙火秀 觀光局拿到手 - 台北

By Dora
at 2007-12-13T12:29
at 2007-12-13T12:29
Table of Contents
※ [本文轉錄自 Gossiping 看板]
作者: sheepxo ((羊臣又)) 看板: Gossiping
標題: [新聞] 101跨年煙火秀 觀光局拿到手
時間: Tue Dec 11 08:14:30 2007
101跨年煙火秀 觀光局拿到手
【經濟日報╱記者梁任瑋、費家琪/台北報導】 2007.12.11 04:01 am
延宕多時的台北101大樓跨年煙火點燈秀拍板定案,在藍綠陣營與民間廠商
三方爭奪之下,將由交通部觀光局出線,SONY未能連莊贊助。據了解,點燈
字樣可能會打出「I LOVE TAIWAN」,贊助經費與去年一樣仍是3,000萬元。
消息人士透露,交通部觀光局將取得今年101煙火秀的贊助權,並邀中華電
出錢共襄盛舉,但中華電否認此事。
台北101大樓公關室協理劉家豪昨(10)日晚不願證實,是否由觀光局取得
點燈權。他僅強調,必須等到雙方正式簽約後才會對外公布名單,不過,考
量101跨年煙火具有國際宣傳效果,確定會以英文形式呈現,得標廠商要找
誰贊助經費,101不會過問。
台北101曾經說過,早在2005年就邀請中央政府贊助跨年煙火,但始終未獲
正面回應。不過,今年中央政府已比其他競爭對手早一步向101表態爭取煙
火秀贊助權。
由於101煙火秀的知名度一年比一年大,每年在花樣上都有所提升,去年SONY
贊助188秒的費用超過3,000萬元,今年101非常堅持花費也一定要超過3,000
萬元。
由於101跨年煙火與燈光秀是一起施放,每年台北101的跨年煙火畫面都會躍
上國際媒體CNN、BBC新聞,是一次非常好的宣傳機會,因此燈光秀的文字內
容每年都會成為話題。
根據101內部規劃,為避免觸及敏感的政治問題,今年跨年煙火秀將打出I LOVE
TAIWAN,而TAIWAN這幾個字因為新聞局曾在101大樓外牆打出「UN FOR TAIWAN」
,已有現成品,關鍵是點燈秀是誰要出這筆3,000萬元贊助費。
據了解,觀光局傾向由國營事業出錢,資源會比另一組競爭對手台北市政府多。
每年台北101都是在11月底選出跨年煙火點燈廠商,但今年到12月還「難產」。
劉家豪說,為了讓點燈秀能儘早作業,本周必會敲定得標廠商名單。
【2007/12/11 經濟日報】@ http://udn.com/
http://udn.com/NEWS/FINANCE/FIN2/4133194.shtml
--
作者: sheepxo ((羊臣又)) 看板: Gossiping
標題: [新聞] 101跨年煙火秀 觀光局拿到手
時間: Tue Dec 11 08:14:30 2007
101跨年煙火秀 觀光局拿到手
【經濟日報╱記者梁任瑋、費家琪/台北報導】 2007.12.11 04:01 am
延宕多時的台北101大樓跨年煙火點燈秀拍板定案,在藍綠陣營與民間廠商
三方爭奪之下,將由交通部觀光局出線,SONY未能連莊贊助。據了解,點燈
字樣可能會打出「I LOVE TAIWAN」,贊助經費與去年一樣仍是3,000萬元。
消息人士透露,交通部觀光局將取得今年101煙火秀的贊助權,並邀中華電
出錢共襄盛舉,但中華電否認此事。
台北101大樓公關室協理劉家豪昨(10)日晚不願證實,是否由觀光局取得
點燈權。他僅強調,必須等到雙方正式簽約後才會對外公布名單,不過,考
量101跨年煙火具有國際宣傳效果,確定會以英文形式呈現,得標廠商要找
誰贊助經費,101不會過問。
台北101曾經說過,早在2005年就邀請中央政府贊助跨年煙火,但始終未獲
正面回應。不過,今年中央政府已比其他競爭對手早一步向101表態爭取煙
火秀贊助權。
由於101煙火秀的知名度一年比一年大,每年在花樣上都有所提升,去年SONY
贊助188秒的費用超過3,000萬元,今年101非常堅持花費也一定要超過3,000
萬元。
由於101跨年煙火與燈光秀是一起施放,每年台北101的跨年煙火畫面都會躍
上國際媒體CNN、BBC新聞,是一次非常好的宣傳機會,因此燈光秀的文字內
容每年都會成為話題。
根據101內部規劃,為避免觸及敏感的政治問題,今年跨年煙火秀將打出I LOVE
TAIWAN,而TAIWAN這幾個字因為新聞局曾在101大樓外牆打出「UN FOR TAIWAN」
,已有現成品,關鍵是點燈秀是誰要出這筆3,000萬元贊助費。
據了解,觀光局傾向由國營事業出錢,資源會比另一組競爭對手台北市政府多。
每年台北101都是在11月底選出跨年煙火點燈廠商,但今年到12月還「難產」。
劉家豪說,為了讓點燈秀能儘早作業,本周必會敲定得標廠商名單。
【2007/12/11 經濟日報】@ http://udn.com/
http://udn.com/NEWS/FINANCE/FIN2/4133194.shtml
--
Tags:
台北
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