新竹巨城週年慶 12天進帳破27億! - 新竹
By Blanche
at 2021-12-13T22:01
at 2021-12-13T22:01
Table of Contents
新竹巨城週年慶 12天進帳破27億!
〔記者蔡彰盛/新竹報導〕 新竹巨城Big City週年慶今劃上句點 12天的熱賣進帳打破27億元,業績超過目標且較去年成長3.8%,汽、機車進場總數23萬輛次,接駁車加開班次
及新竹市U-Bike最高租借站的助攻下湧入近100萬人次,完美詮釋「新竹人不是在巨城,
就是在往巨城的路上!」
巨城指出,看準國內旅遊、登山露營活動盛行,民生消費市場持續熱絡,品牌廠商備足商
品貨量,加上竹科產值上揚,大新竹地區高所得消費力發威等關鍵,週年慶祭出最優惠折
扣及豐富的加碼回饋策略奏效,成功帶動服飾類、戶外用品、精品配件、餐飲類業績皆較
去年同期雙位數成長。
由於明年傳統農曆年較早,耶誕節、跨年緊接著週年慶檔期登場,童裝、童鞋、玩具等商
品同樣熱銷,其中又以配合「虎年」的老虎圖案、老虎造型商品詢問度最高。受疫情影響
不少人延後婚期計劃,也因為無法出國有較寬鬆的預算,許多消費者挑選求婚戒、結婚鑽
戒直上克拉等級起跳,更有精打細算的顧客搭配促銷活動成套購買,為珠寶精品業績成長
的一大主因。
此外,竹科產業工時長、壓力大,高單價舒壓系列及輕奢商品最受青睞,上班族多選購功
能齊全的按摩椅、名錶配件等精品年終自我犒賞,以上都是造就這次巨城週年慶業績創新
高的主因。
新聞連結:https://reurl.cc/43KevY
在完全沒精品的加持下
12天做27億真的狂
不知道竹北遠百開幕後的明年周年慶
還會不會那麼強???
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