改推月票?北捷下半年取消悠遊卡8折優惠 - 省錢
By Joseph
at 2016-03-28T12:47
at 2016-03-28T12:47
Table of Contents
悠遊卡用途愈來愈廣,除了搭北捷、台鐵享優惠票價,還可在連鎖超商、藥妝
店小額付款,今年7月還將觸角延伸到高捷和輕軌。如今小確幸恐怕要大縮水了,
下半年開始持悠遊卡搭北捷將不再享8折優惠。
據《中國時報》報導,北捷公司表示,台北捷運已經17年沒有調整票價,而且
一年搭一次與一年搭1000次捷運若享同樣折扣並不公平,未來將以忠誠度作為行銷
原則,取消悠遊卡打8折的方式,改推月票、累積消費享回饋等優惠,搭愈多愈省,
「只要常搭優惠不會比現在少」,新制預計下半年上路。
先前台北市長柯文哲曾提倡「使用者付費」,他認為捷運長年打8折,虧損部分
市府要編預算吸收,讓帳變得很奇怪,應該直接多少就多少,指示相關部門研擬票
價新策略。
北捷每日運量高達200萬人次,其中有一半都是通勤族,雖然每天都擠滿了人,
但運輸本業已連虧損了10幾年,平均一年虧5.9億元,原因為部份延伸至郊區的路線
載客量不如預期,加上還要補貼轉乘公車半價,每年花超過10億元。所以北捷將調整
營運方向,參考日本地鐵經驗,選擇旅客量大的幾個車站做空間規劃,改裝成店舖與
商店街,增加額外商業收入。
來源:
2016-03-28 08:51 聯合新聞網 綜合報導
http://udn.com/news/story/7266/1591929
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