搶三倍券商機! 星巴克拚了 全店9折到年底 - 星巴克

Hedda avatar
By Hedda
at 2020-07-02T19:58

Table of Contents

https://www.chinatimes.com/newspapers/20200702000307-260204?chdtv

搶三倍券商機! 星巴克拚了 全店9折到年底

04:10 2020/07/02 工商時報 劉馥瑜

知名咖啡連鎖店星巴克昨(1)日宣布一項「三倍券」優惠方案,表示將於7月15日起推出
「咖啡振興時光」活動,只要顧客持紙本振興三倍券到實體門市消費,即可享有「全店9
折」優惠,從咖啡飲料、餐點食品到咖啡用品全品項都適用。這不僅是星巴克首度破例祭
出全店折扣,且優惠時間一路到今年12月31日,回饋力度堪稱史無前例,引起同業關注!

事實上,星巴克過去最常做的促銷活動是飲品同品項買一送一(俗稱的好友分享優惠),
或是在耶誕節等特定節日或shopping party等日子,推出單日限定85折優惠,適用品項也
有限定,此次不僅破天荒祭出全店優惠,時間更一口氣拉長將近半年,搶客大作戰的企圖
心十分明顯。

台灣星巴克(悠旅生活事業公司)由統一持股40%、統一超商持股60%,目前在台灣總店
數超過480家,2019年營業收入114.88億元,以店數來說在去年被路易莎超越,但以營業
額來說仍遙遙領先,約是路易莎的2.8倍以上。

統一集團董事長羅智先日前在股東會後受訪時,被問及跟路易莎之間的競爭,他首先說,
從數字看還差得非常遙遠。但不可諱言,星巴克堅持的高端品牌定位,在外部市場高度競
爭下的確受到挑戰,從過去三年營收、獲利表現來看,星巴克營收持續向上成長,穩居咖
啡龍頭之位,但營業利益、稅後淨利均呈衰退,獲利能力比從前降低。這也是星巴克近年
優惠促銷力度及次數,明顯比往年大幅提高的原因,甚至還加入外送平台,提供外送服務
主動接觸客人。

此外,星巴克也在APP功能及會員制度上持續更新,提供差異化的服務,要緊抓貢獻度高
的忠誠會員,並持續在全台開設各式特色店型,甚至導入現烤烘焙、氮氣飲品、啤酒紅酒
等,目的都是為了開拓更多新客源。至於最終消費者埋不埋單,則有待市場來檢驗。

--
沒說小乘大乘上座部佛教馬哈希尊者帝釋所問經講記77頁拆穿佛法大乘騙局
上座部佛教明昆《南傳菩薩道》真釋迦牟尼佛的菩薩成佛之道 大乘菩薩成佛之道
妙法蓮華經華嚴經心經金剛經梵網經(菩薩戒)、圓覺經楞嚴經大乘假佛經。
阿彌陀佛 藥師佛 大日如來大乘假觀世音 維摩詰 龍樹 地藏王大乘假菩薩
https://www.ptt.cc/bbs/soul/M.1584460614.A.E88.html
上座部佛教目犍連子帝須那先偽經大乘十方諸佛

--

All Comments

Bethany avatar
By Bethany
at 2020-07-06T14:08
買一送一都不太買了 9折 XDDDD
Mason avatar
By Mason
at 2020-07-11T02:11
9折是要笑死人?
Olivia avatar
By Olivia
at 2020-07-14T17:14
現在連買一送一都不一定會去了勒
Audriana avatar
By Audriana
at 2020-07-18T18:16
比星巴克好喝的咖啡店太多了
Isabella avatar
By Isabella
at 2020-07-19T19:37
李9折表示:不要使用我的名諱
Poppy avatar
By Poppy
at 2020-07-22T00:42
拿鐵喝起來跟超商一樣 不簡單的店
Olga avatar
By Olga
at 2020-07-24T16:31
被路易莎打爆了齁?
Madame avatar
By Madame
at 2020-07-25T10:56
九折……呵呵
Zenobia avatar
By Zenobia
at 2020-07-26T02:52
9折讓你離200更遠,買更多啊
Joseph avatar
By Joseph
at 2020-07-29T07:27
可憐吶
Donna avatar
By Donna
at 2020-08-02T00:34
哇 9折耶...我OK,你先買
Ula avatar
By Ula
at 2020-08-04T06:52
廢到笑
Edith avatar
By Edith
at 2020-08-04T16:15
9折XDDD 你跟我說拚了
不愧是統一
Belly avatar
By Belly
at 2020-08-07T19:35
一杯100多塊限定三倍卷買?傻了?
不找零呵呵呵
Caroline avatar
By Caroline
at 2020-08-12T05:26
期待肯爺爺推餐年券
Enid avatar
By Enid
at 2020-08-12T23:24
9折是要笑死人,買一送一差不多
Enid avatar
By Enid
at 2020-08-13T14:46
買一送一都有點盤了
9折根本買家佛心
Sarah avatar
By Sarah
at 2020-08-14T05:14
九折真的不用了
Suhail Hany avatar
By Suhail Hany
at 2020-08-16T22:53
哈哈哈哈哈哈哈哈
Iris avatar
By Iris
at 2020-08-19T14:25
阿不就蟹煮榮恩
Rosalind avatar
By Rosalind
at 2020-08-21T14:45
.....
Daph Bay avatar
By Daph Bay
at 2020-08-21T16:18
廢到笑。
Mason avatar
By Mason
at 2020-08-25T00:46
拼了?
Agatha avatar
By Agatha
at 2020-08-26T18:11
...
Rachel avatar
By Rachel
at 2020-08-30T02:46
9折......蛤
Bethany avatar
By Bethany
at 2020-09-01T03:42
急了齁 沒人要喝了
Dora avatar
By Dora
at 2020-09-05T19:35
9折有夠廢
Skylar Davis avatar
By Skylar Davis
at 2020-09-08T17:35
9折還不買爆,趕快謝主隆恩
Bennie avatar
By Bennie
at 2020-09-13T00:04
笑死
Bennie avatar
By Bennie
at 2020-09-17T01:18
只是想刷存在感的吧 廢到笑.....
Annie avatar
By Annie
at 2020-09-18T15:44
笑死 盤子價 快被路易沙打爆
Cara avatar
By Cara
at 2020-09-19T01:33
是替老闆拼豪宅嗎
Kama avatar
By Kama
at 2020-09-21T09:31
盤子...就算買一送一都被路易莎打
Franklin avatar
By Franklin
at 2020-09-24T21:23
沒買一送一就佢買
Kyle avatar
By Kyle
at 2020-09-25T10:53
九折
Lauren avatar
By Lauren
at 2020-09-27T00:02
要自己帶電腦的網咖 咖啡還賣這麼貴
Ida avatar
By Ida
at 2020-10-01T07:13
呵呵
Joseph avatar
By Joseph
at 2020-10-04T17:11
9折還可以買一送一嗎
Ina avatar
By Ina
at 2020-10-06T11:10
等等夜排隨行杯
Gilbert avatar
By Gilbert
at 2020-10-11T07:55
好便宜喔!
Steve avatar
By Steve
at 2020-10-11T16:22
拼惹
Michael avatar
By Michael
at 2020-10-15T07:27
我還是等全家買一送一寄杯
Hedy avatar
By Hedy
at 2020-10-17T02:31
看來到年底前都不會有買一送一了
Odelette avatar
By Odelette
at 2020-10-18T10:00
統一真的不能打了 可撥
Brianna avatar
By Brianna
at 2020-10-21T13:10
挖 星巴客好佛唷>M<
Todd Johnson avatar
By Todd Johnson
at 2020-10-25T23:23
拼了拼了!9折9折!最強優惠!!
Megan avatar
By Megan
at 2020-10-30T05:02
爛爆拉
Puput avatar
By Puput
at 2020-11-02T22:28
沒在喝咖啡根本無感
Delia avatar
By Delia
at 2020-11-07T01:31
也不是這麼說 半年優惠很難跟一日優
惠比
Zenobia avatar
By Zenobia
at 2020-11-08T20:57
除了只有在好友分享日出現的人外
平日店裡的普通顧客都是受益者
Jacob avatar
By Jacob
at 2020-11-13T08:26
Eden avatar
By Eden
at 2020-11-14T14:56
廢到笑
Una avatar
By Una
at 2020-11-18T07:43
買一送一再9折也不想買
Queena avatar
By Queena
at 2020-11-20T06:23
7折都嫌廢了,還9折
Christine avatar
By Christine
at 2020-11-25T03:44
五折我也不買
Rosalind avatar
By Rosalind
at 2020-11-29T14:52
買一送一再叫我
Lucy avatar
By Lucy
at 2020-12-04T11:43
用3倍券就要漲3倍價才對
Hardy avatar
By Hardy
at 2020-12-08T08:51
一堆私家小店品質屌打
Quanna avatar
By Quanna
at 2020-12-08T14:01
等三折再來po
Selena avatar
By Selena
at 2020-12-10T04:52
這不夠省錢
Selena avatar
By Selena
at 2020-12-12T05:57
降價就不潮了 再多漲點阿
Isabella avatar
By Isabella
at 2020-12-15T23:26
星巴克?
Edwina avatar
By Edwina
at 2020-12-17T03:25
路易莎也常打折
Edwina avatar
By Edwina
at 2020-12-18T07:38
嘻嘻 省錢板反指標
Oscar avatar
By Oscar
at 2020-12-20T02:09
Steve avatar
By Steve
at 2020-12-24T12:53
超商都5.6折了,你9折是要比什麼?
Joe avatar
By Joe
at 2020-12-28T23:01
買一送一都要考慮了
Mason avatar
By Mason
at 2020-12-29T02:22
Gary avatar
By Gary
at 2020-12-30T18:56
廢到有剩還有人在幫....
Candice avatar
By Candice
at 2021-01-01T20:53
LOGO咖啡別出來丟人現眼好嗎
Gilbert avatar
By Gilbert
at 2021-01-04T14:00
竟然沒掉到阿電
Harry avatar
By Harry
at 2021-01-07T03:45
無感
路過
Hazel avatar
By Hazel
at 2021-01-09T13:20
9折,廢到流湯
Ophelia avatar
By Ophelia
at 2021-01-10T08:58
廢到笑+1 一直漲價毛利高到嚇人
Connor avatar
By Connor
at 2021-01-13T05:34
http://i.imgur.com/yHLjcQJ.jpg
Anthony avatar
By Anthony
at 2021-01-15T17:54
悲劇囉
Harry avatar
By Harry
at 2021-01-19T09:00
左膠覺青天天買十杯
Doris avatar
By Doris
at 2021-01-20T14:50
不想辦可以不要勉強...
Oliver avatar
By Oliver
at 2021-01-25T10:41
死不降價+當初硬要漲=活該現在
Freda avatar
By Freda
at 2021-01-27T07:35
謝謝喔。真是划算 拼了
Bethany avatar
By Bethany
at 2021-01-31T10:33
Jake avatar
By Jake
at 2021-02-01T10:13
廢到笑
Andy avatar
By Andy
at 2021-02-03T23:10
弱爆,我連生日禮85折都懶得換了!
Sierra Rose avatar
By Sierra Rose
at 2021-02-04T07:59
有沒有可能玖哲+1送1啊
Olive avatar
By Olive
at 2021-02-05T08:06
9折吃屎
Madame avatar
By Madame
at 2021-02-09T12:10
...............
Irma avatar
By Irma
at 2021-02-12T05:57
可以直接降價嗎
Rachel avatar
By Rachel
at 2021-02-15T21:27
賣不掉加價賣,貴一點Logo更能顯得
不凡
Olive avatar
By Olive
at 2021-02-19T03:23
9折也太佛心了吧...我是說買家
Genevieve avatar
By Genevieve
at 2021-02-19T14:59
9折 廢到笑 記者帶啥風向
Susan avatar
By Susan
at 2021-02-19T21:48
9折,這種丟臉的就別說了吧
Victoria avatar
By Victoria
at 2021-02-21T08:35
爛透
Zanna avatar
By Zanna
at 2021-02-21T15:07
Rebecca avatar
By Rebecca
at 2021-02-22T09:40
1折才是拚
Joe avatar
By Joe
at 2021-02-23T20:56
比星巴克好喝又便宜的咖啡店很多
Kumar avatar
By Kumar
at 2021-02-24T08:28
九折叫拚了== 重新定義?
Annie avatar
By Annie
at 2021-02-28T17:05
廢文..
John avatar
By John
at 2021-03-03T14:42
XDD是拚還是盤
Tracy avatar
By Tracy
at 2021-03-07T22:08
要被超車囉
Anonymous avatar
By Anonymous
at 2021-03-11T22:28
九折...買一送一跟85折就已經不太會
Oscar avatar
By Oscar
at 2021-03-16T00:44
好意思...
Elma avatar
By Elma
at 2021-03-16T09:48
笑死 有夠糞
Liam avatar
By Liam
at 2021-03-18T00:25
露易莎用對半價換來1/3的營業額也
是辛苦吧
Zanna avatar
By Zanna
at 2021-03-20T09:58
比超商咖啡還難喝真的很不簡單
Hardy avatar
By Hardy
at 2021-03-21T08:48
難說,露易莎有些分店拿鐵稀到誇張,
冰塊不用錢的
Kristin avatar
By Kristin
at 2021-03-24T03:46
笑死
Iris avatar
By Iris
at 2021-03-25T08:06
買的人還是很多
Gary avatar
By Gary
at 2021-03-28T10:46
c*m*都贏過S和L這兩家了..
Delia avatar
By Delia
at 2021-03-31T02:11
坐ubike去也不划算
Eden avatar
By Eden
at 2021-04-01T09:09
.........九折 叫拼了??
Yedda avatar
By Yedda
at 2021-04-05T17:41
拼好大買起來
Puput avatar
By Puput
at 2021-04-07T15:27
買的人一直都很多,ptt真的反指標
Hazel avatar
By Hazel
at 2021-04-08T22:19
拼了!9折賺爆
Jacky avatar
By Jacky
at 2021-04-12T23:31
看前面還以為買一送一到年底,看到9
折就笑了
Belly avatar
By Belly
at 2021-04-13T08:46
路易莎那叫咖啡水
Una avatar
By Una
at 2021-04-15T11:43
到年底買一送一再通知我
William avatar
By William
at 2021-04-15T18:45
明明成本超低可以狂降價賣,偏偏原
價貴到靠北
Jack avatar
By Jack
at 2021-04-16T13:51
爛到笑
Andy avatar
By Andy
at 2021-04-17T10:13
說個笑話:星巴客 高端品牌
Edward Lewis avatar
By Edward Lewis
at 2021-04-18T11:42
哈哈哈哈哈
Olivia avatar
By Olivia
at 2021-04-21T10:48
高端個屁
Todd Johnson avatar
By Todd Johnson
at 2021-04-24T13:20
但露易莎真心覺得難喝
Rosalind avatar
By Rosalind
at 2021-04-29T02:17
Eartha avatar
By Eartha
at 2021-05-02T15:03
先漲價兩成再九折 哈
沒有apple watch誰敢進星巴克...
John avatar
By John
at 2021-05-02T17:30
覺得好喝,推回來哈哈
Frederic avatar
By Frederic
at 2021-05-04T21:19
9折 拼啥鬼
Carol avatar
By Carol
at 2021-05-05T04:25
https://i.imgur.com/NPeDMJl.jpg
Frederica avatar
By Frederica
at 2021-05-09T04:01
沒誠意
Elma avatar
By Elma
at 2021-05-09T20:17
拼了
Kelly avatar
By Kelly
at 2021-05-14T13:25
真的認為消費者ㄚ呆
Hedda avatar
By Hedda
at 2021-05-16T10:19
9折,樓下買給大家喝!
Kelly avatar
By Kelly
at 2021-05-21T07:58
拚了! ........9折
Kelly avatar
By Kelly
at 2021-05-22T15:37
9折好像還是....不划算
Ingrid avatar
By Ingrid
at 2021-05-25T15:02
噓的人那麼多 我看星巴克還是一堆人
Doris avatar
By Doris
at 2021-05-26T02:23
駙馬爺 真的不會經營 被噓到X4 慘
Ophelia avatar
By Ophelia
at 2021-05-28T10:43
Isla avatar
By Isla
at 2021-06-01T08:59
9折連看都不想看
Ida avatar
By Ida
at 2021-06-05T18:03
星巴克真的不值那個價位,只剩潮而
已吧
Oliver avatar
By Oliver
at 2021-06-09T05:48
就是要貴,輕易降價就不潮了
Joseph avatar
By Joseph
at 2021-06-13T09:46
拼三小XD
Quanna avatar
By Quanna
at 2021-06-15T01:50
我笑了
Quanna avatar
By Quanna
at 2021-06-19T10:00
廢炸,買一送一還差不多
Frederic avatar
By Frederic
at 2021-06-21T22:29
很無感的折 哈
Cara avatar
By Cara
at 2021-06-26T15:43
貴死
Linda avatar
By Linda
at 2021-06-27T12:28
所以用app結帳的是傻瓜
Heather avatar
By Heather
at 2021-06-29T02:43
你沒小到貼這個頁被噓到爆齁?XDD
D
Iris avatar
By Iris
at 2021-06-29T06:42
九折真的很爛!
Caitlin avatar
By Caitlin
at 2021-07-03T12:33
拼你的大頭鬼啦
Rosalind avatar
By Rosalind
at 2021-07-07T08:34
怎麼不是三折
Victoria avatar
By Victoria
at 2021-07-09T02:52
希望被打到倒店
Agatha avatar
By Agatha
at 2021-07-11T08:15
九折是在拼個屁?
William avatar
By William
at 2021-07-15T18:10
九折無感
Andy avatar
By Andy
at 2021-07-19T10:36
9哲你看消費者買不買單
Cara avatar
By Cara
at 2021-07-20T15:45
誠意咧
Kama avatar
By Kama
at 2021-07-23T19:22
說路易沙難喝太水的是有去喝過嗎?
一堆雲
Emily avatar
By Emily
at 2021-07-28T06:49
拼了
Mason avatar
By Mason
at 2021-07-30T13:17
9折?看來生意根本沒影響
Cara avatar
By Cara
at 2021-08-02T12:23
不愧是敗家女婿,扶不起的阿先

四大超商「預購三倍券」優惠比較!

Quintina avatar
By Quintina
at 2020-07-01T12:25
https://www.ettoday.net/news/20200701/1749967.htm 四大超商「預購三倍券」優惠比較! 4步驟拿星巴克買一送一券 https://imgur.com/NcZiuEb.jpg 記者黃可昀/綜合報導 三倍券今(1日)正式開放紙本預訂和數位綁定,習慣使用紙本的人可 ...

7-11 全家 預購紙本振興券優惠

Skylar Davis avatar
By Skylar Davis
at 2020-06-30T10:35
andlt;7-11andgt; 7/1(三)-7/7(二) 每日9-22點 於7-ELEVEN門市使用ibon機台預購 還有三重優惠 優惠1:即贈100元購物金抵用券(面額50元*2張;後續需搭振興3倍券使用) 優惠2:再享星巴克美式咖啡好友分享券(乙次) (限7/1~7/9使用) 優惠3: ...

玉山Ubear儲值優惠

Cara avatar
By Cara
at 2020-06-26T03:06
https://i.imgur.com/CALCQ8j.jpg 在隔壁版看到玉山神卡在六月底之後只剩下3.8 %、超商也只剩下5% 所以來整理一下還可以儲值五%的優惠 1. 星巴克APP儲值隨行卡 2.透過Friday 57儲值ETag 這個是平常比較有在用的可以先儲值 如果還有推薦的可以推文:) - ...

6/20補班日好康整理包!

Mary avatar
By Mary
at 2020-06-20T10:31
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星巴克熊貓外送滿299折70

Wallis avatar
By Wallis
at 2020-06-18T14:50
看板上還沒有人分享 折扣碼【STAR299】滿299可以現折70 星巴克有活動通常都只有飲料 不過這可以飲品搭配輕食 當個早午餐感覺還行~ - ...