把茶樹變搖錢樹　「木柵舒淇」張欣柔經營 - 台北文山

By Dorothy
at 2013-11-03T13:05

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※ [本文轉錄自 Gossiping 看板 #1ITSZHv3 ]

作者: fcfd (傑米) 站內: Gossiping
標題: [新聞] 把茶樹變搖錢樹　「木柵舒淇」張欣柔經營
時間: Sun Nov 3 11:53:49 2013

把茶樹變搖錢樹　「木柵舒淇」張欣柔經營茶行吸年輕客

2013年11月3日 00:03 東森新聞記者郭岱軒、鍾家豪／台北報導

木柵老字號茶行第四代傳人、畢業於台大高學歷的張欣柔，繼承家業，融入年輕人創意，將
茶葉融合創新口味，味道不輸一般飲料店，還用茶葉製成的牛軋糖、蛋捲和手工餅乾，成功
開拓年輕客層，業績成長2成以上。

獨門的桂花釀加上冷泡木柵鐵觀音，手搖融和特殊風味的茶飲，連年輕人也愛喝，一位客人
稱讚，「不會有那種化學的感覺，喝起來比較順口，就是喝完不會怪怪的。」

研發創新口味的木柵60年字號茶葉行，第四代傳人張欣柔是七年級生，頂著台大高學歷，成
為專業鐵觀音烘焙師，可愛外型還被稱為「木柵舒淇」。對茶很有研究的張欣柔，談到茶葉
頭頭是道，「它的光澤是有一點油亮的，不是霧面的，它的葉子顏色看起來不會太老，然後
剛好的熟成度。如果香味是很刺鼻或是特別奇怪，那就要小心是不是有加料。」

烘焙後的茶葉，光用摸的、聞的就知道品質好不好，張欣柔不但有專業知識及創新頭腦，投
入茶行已8年的她，還把鐵觀音變成迷你茶包、牛軋糖、蛋捲、手工餅乾，及熱騰騰的茶葉
蛋。張欣柔說，「傳統茶行的茶葉一次要買半斤或要買一斤，一千多塊你可能覺得我又不會
泡茶，失敗了怎麼辦，那我們就不斷開發零錢價的商品，業績大概成長20%左右。」

新思維推廣茶葉，讓傳統茶行不再只限於中高年齡客層，有客人表示，「像餅乾就還滿適合
年輕人，然後女生會喜歡吃餅乾。」張欣柔的一點點創意巧思，讓傳統茶飲成功開發年輕人
市場，讓茶樹也能是超級搖錢樹。

原文網址: 把茶樹變搖錢樹　「木柵舒淇」張欣柔經營茶行吸年輕客 | ETtoday生活新聞
| ETtoday 新聞雲 http://www.ettoday.net/news/20131103/290237.htm#ixzz2jYEogw1j
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at 2013-11-08T00:48

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at 2013-11-12T12:31

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把茶樹變搖錢樹　「木柵舒淇」張欣柔經營 - 台北文山

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