把茶樹變搖錢樹 「木柵舒淇」張欣柔經營 - 台北文山
By Dorothy
at 2013-11-03T13:05
at 2013-11-03T13:05
Table of Contents
※ [本文轉錄自 Gossiping 看板 #1ITSZHv3 ]
作者: fcfd (傑米) 站內: Gossiping
標題: [新聞] 把茶樹變搖錢樹 「木柵舒淇」張欣柔經營
時間: Sun Nov 3 11:53:49 2013
把茶樹變搖錢樹 「木柵舒淇」張欣柔經營茶行吸年輕客
2013年11月3日 00:03 東森新聞記者郭岱軒、鍾家豪/台北報導
木柵老字號茶行第四代傳人、畢業於台大高學歷的張欣柔,繼承家業,融入年輕人創意,將
茶葉融合創新口味,味道不輸一般飲料店,還用茶葉製成的牛軋糖、蛋捲和手工餅乾,成功
開拓年輕客層,業績成長2成以上。
獨門的桂花釀加上冷泡木柵鐵觀音,手搖融和特殊風味的茶飲,連年輕人也愛喝,一位客人
稱讚,「不會有那種化學的感覺,喝起來比較順口,就是喝完不會怪怪的。」
研發創新口味的木柵60年字號茶葉行,第四代傳人張欣柔是七年級生,頂著台大高學歷,成
為專業鐵觀音烘焙師,可愛外型還被稱為「木柵舒淇」。對茶很有研究的張欣柔,談到茶葉
頭頭是道,「它的光澤是有一點油亮的,不是霧面的,它的葉子顏色看起來不會太老,然後
剛好的熟成度。如果香味是很刺鼻或是特別奇怪,那就要小心是不是有加料。」
烘焙後的茶葉,光用摸的、聞的就知道品質好不好,張欣柔不但有專業知識及創新頭腦,投
入茶行已8年的她,還把鐵觀音變成迷你茶包、牛軋糖、蛋捲、手工餅乾,及熱騰騰的茶葉
蛋。張欣柔說,「傳統茶行的茶葉一次要買半斤或要買一斤,一千多塊你可能覺得我又不會
泡茶,失敗了怎麼辦,那我們就不斷開發零錢價的商品,業績大概成長20%左右。」
新思維推廣茶葉,讓傳統茶行不再只限於中高年齡客層,有客人表示,「像餅乾就還滿適合
年輕人,然後女生會喜歡吃餅乾。」張欣柔的一點點創意巧思,讓傳統茶飲成功開發年輕人
市場,讓茶樹也能是超級搖錢樹。
原文網址: 把茶樹變搖錢樹 「木柵舒淇」張欣柔經營茶行吸年輕客 | ETtoday生活新聞
| ETtoday 新聞雲 http://www.ettoday.net/news/20131103/290237.htm#ixzz2jYEogw1j
Follow us: @ETtodaynet on Twitter | ETtoday on Facebook
--
作者: fcfd (傑米) 站內: Gossiping
標題: [新聞] 把茶樹變搖錢樹 「木柵舒淇」張欣柔經營
時間: Sun Nov 3 11:53:49 2013
把茶樹變搖錢樹 「木柵舒淇」張欣柔經營茶行吸年輕客
2013年11月3日 00:03 東森新聞記者郭岱軒、鍾家豪/台北報導
木柵老字號茶行第四代傳人、畢業於台大高學歷的張欣柔,繼承家業,融入年輕人創意,將
茶葉融合創新口味,味道不輸一般飲料店,還用茶葉製成的牛軋糖、蛋捲和手工餅乾,成功
開拓年輕客層,業績成長2成以上。
獨門的桂花釀加上冷泡木柵鐵觀音,手搖融和特殊風味的茶飲,連年輕人也愛喝,一位客人
稱讚,「不會有那種化學的感覺,喝起來比較順口,就是喝完不會怪怪的。」
研發創新口味的木柵60年字號茶葉行,第四代傳人張欣柔是七年級生,頂著台大高學歷,成
為專業鐵觀音烘焙師,可愛外型還被稱為「木柵舒淇」。對茶很有研究的張欣柔,談到茶葉
頭頭是道,「它的光澤是有一點油亮的,不是霧面的,它的葉子顏色看起來不會太老,然後
剛好的熟成度。如果香味是很刺鼻或是特別奇怪,那就要小心是不是有加料。」
烘焙後的茶葉,光用摸的、聞的就知道品質好不好,張欣柔不但有專業知識及創新頭腦,投
入茶行已8年的她,還把鐵觀音變成迷你茶包、牛軋糖、蛋捲、手工餅乾,及熱騰騰的茶葉
蛋。張欣柔說,「傳統茶行的茶葉一次要買半斤或要買一斤,一千多塊你可能覺得我又不會
泡茶,失敗了怎麼辦,那我們就不斷開發零錢價的商品,業績大概成長20%左右。」
新思維推廣茶葉,讓傳統茶行不再只限於中高年齡客層,有客人表示,「像餅乾就還滿適合
年輕人,然後女生會喜歡吃餅乾。」張欣柔的一點點創意巧思,讓傳統茶飲成功開發年輕人
市場,讓茶樹也能是超級搖錢樹。
原文網址: 把茶樹變搖錢樹 「木柵舒淇」張欣柔經營茶行吸年輕客 | ETtoday生活新聞
| ETtoday 新聞雲 http://www.ettoday.net/news/20131103/290237.htm#ixzz2jYEogw1j
Follow us: @ETtodaynet on Twitter | ETtoday on Facebook
--
Tags:
飲料店
All Comments
By Annie
at 2013-11-08T00:48
at 2013-11-08T00:48
By Kama
at 2013-11-12T12:31
at 2013-11-12T12:31
By Blanche
at 2013-11-17T00:13
at 2013-11-17T00:13
By Yedda
at 2013-11-21T11:56
at 2013-11-21T11:56
By Skylar Davis
at 2013-11-25T23:39
at 2013-11-25T23:39
By Emily
at 2013-11-30T11:21
at 2013-11-30T11:21
By Lauren
at 2013-12-04T23:04
at 2013-12-04T23:04
By Daniel
at 2013-12-09T10:46
at 2013-12-09T10:46
By Margaret
at 2013-12-13T22:29
at 2013-12-13T22:29
By Franklin
at 2013-12-18T10:12
at 2013-12-18T10:12
By Anthony
at 2013-12-22T21:54
at 2013-12-22T21:54
By Brianna
at 2013-12-27T09:37
at 2013-12-27T09:37
By Isla
at 2013-12-31T21:20
at 2013-12-31T21:20
By Joseph
at 2014-01-05T09:02
at 2014-01-05T09:02
By Sandy
at 2014-01-09T20:45
at 2014-01-09T20:45
By Connor
at 2014-01-14T08:28
at 2014-01-14T08:28
By Ursula
at 2014-01-18T20:10
at 2014-01-18T20:10
By Ingrid
at 2014-01-23T07:53
at 2014-01-23T07:53
By Hedy
at 2014-01-27T19:36
at 2014-01-27T19:36
By Ursula
at 2014-02-01T07:18
at 2014-02-01T07:18
By Victoria
at 2014-02-05T19:01
at 2014-02-05T19:01
By Sarah
at 2014-02-10T06:44
at 2014-02-10T06:44
By Emily
at 2014-02-14T18:26
at 2014-02-14T18:26
By Audriana
at 2014-02-19T06:09
at 2014-02-19T06:09
By Ingrid
at 2014-02-23T17:52
at 2014-02-23T17:52
By Wallis
at 2014-02-28T05:34
at 2014-02-28T05:34
By Adele
at 2014-03-04T17:17
at 2014-03-04T17:17
By Doris
at 2014-03-09T04:59
at 2014-03-09T04:59
By Erin
at 2014-03-13T16:42
at 2014-03-13T16:42
By Faithe
at 2014-03-18T04:25
at 2014-03-18T04:25
By Valerie
at 2014-03-22T16:07
at 2014-03-22T16:07
By Hardy
at 2014-03-27T03:50
at 2014-03-27T03:50
By Ophelia
at 2014-03-31T15:33
at 2014-03-31T15:33
By Ophelia
at 2014-04-05T03:15
at 2014-04-05T03:15
By Mary
at 2014-04-09T14:58
at 2014-04-09T14:58
By Annie
at 2014-04-14T02:41
at 2014-04-14T02:41
By Edith
at 2014-04-18T14:23
at 2014-04-18T14:23
By Regina
at 2014-04-23T02:06
at 2014-04-23T02:06
By Audriana
at 2014-04-27T13:49
at 2014-04-27T13:49
By Gilbert
at 2014-05-02T01:31
at 2014-05-02T01:31
By Aaliyah
at 2014-05-06T13:14
at 2014-05-06T13:14
By Elma
at 2014-05-11T00:57
at 2014-05-11T00:57
By David
at 2014-05-15T12:39
at 2014-05-15T12:39
By Anthony
at 2014-05-20T00:22
at 2014-05-20T00:22
By Emily
at 2014-05-24T12:05
at 2014-05-24T12:05
By Eden
at 2014-05-28T23:47
at 2014-05-28T23:47
By Isabella
at 2014-06-02T11:30
at 2014-06-02T11:30
By Isabella
at 2014-06-06T23:12
at 2014-06-06T23:12
By Regina
at 2014-06-11T10:55
at 2014-06-11T10:55
By Poppy
at 2014-06-15T22:38
at 2014-06-15T22:38
By James
at 2014-06-20T10:20
at 2014-06-20T10:20
By Michael
at 2014-06-24T22:03
at 2014-06-24T22:03
By Liam
at 2014-06-29T09:46
at 2014-06-29T09:46
By Quanna
at 2014-07-03T21:28
at 2014-07-03T21:28
By Daph Bay
at 2014-07-08T09:11
at 2014-07-08T09:11
By Yuri
at 2014-07-12T20:54
at 2014-07-12T20:54
By Yedda
at 2014-07-17T08:36
at 2014-07-17T08:36
By Freda
at 2014-07-21T20:19
at 2014-07-21T20:19
By Hardy
at 2014-07-26T08:02
at 2014-07-26T08:02
By Belly
at 2014-07-30T19:44
at 2014-07-30T19:44
By Christine
at 2014-08-04T07:27
at 2014-08-04T07:27
By David
at 2014-08-08T19:10
at 2014-08-08T19:10
By Genevieve
at 2014-08-13T06:52
at 2014-08-13T06:52
By Kumar
at 2014-08-17T18:35
at 2014-08-17T18:35
By William
at 2014-08-22T06:18
at 2014-08-22T06:18
By Rachel
at 2014-08-26T18:00
at 2014-08-26T18:00
By Catherine
at 2014-08-31T05:43
at 2014-08-31T05:43
By Annie
at 2014-09-04T17:25
at 2014-09-04T17:25
By Elvira
at 2014-09-09T05:08
at 2014-09-09T05:08
By Callum
at 2014-09-13T16:51
at 2014-09-13T16:51
By Jacob
at 2014-09-18T04:33
at 2014-09-18T04:33
By Andrew
at 2014-09-22T16:16
at 2014-09-22T16:16
By Margaret
at 2014-09-27T03:59
at 2014-09-27T03:59
By Olivia
at 2014-10-01T15:41
at 2014-10-01T15:41
By Xanthe
at 2014-10-06T03:24
at 2014-10-06T03:24
By Agatha
at 2014-10-10T15:07
at 2014-10-10T15:07
By Elvira
at 2014-10-15T02:49
at 2014-10-15T02:49
By Faithe
at 2014-10-19T14:32
at 2014-10-19T14:32
By Callum
at 2014-10-24T02:15
at 2014-10-24T02:15
By Kristin
at 2014-10-28T13:57
at 2014-10-28T13:57
By Rebecca
at 2014-11-02T01:40
at 2014-11-02T01:40
By Donna
at 2014-11-06T13:23
at 2014-11-06T13:23
By Hedda
at 2014-11-11T01:05
at 2014-11-11T01:05
By Andy
at 2014-11-15T12:48
at 2014-11-15T12:48
By Edith
at 2014-11-20T00:31
at 2014-11-20T00:31
By Thomas
at 2014-11-24T12:13
at 2014-11-24T12:13
By Caitlin
at 2014-11-28T23:56
at 2014-11-28T23:56
By Freda
at 2014-12-03T11:38
at 2014-12-03T11:38
By Ida
at 2014-12-07T23:21
at 2014-12-07T23:21
By Zenobia
at 2014-12-12T11:04
at 2014-12-12T11:04
By Mary
at 2014-12-16T22:46
at 2014-12-16T22:46
By Adele
at 2014-12-21T10:29
at 2014-12-21T10:29
By Damian
at 2014-12-25T22:12
at 2014-12-25T22:12
By Frederica
at 2014-12-30T09:54
at 2014-12-30T09:54
Related Posts
飲料店不老實
By Ina
at 2013-10-28T21:35
at 2013-10-28T21:35
有人知道為什安一路的COCO倒了
By Agnes
at 2013-10-26T19:53
at 2013-10-26T19:53
汐科的生活機能(遠東世界中心)
By David
at 2013-10-24T23:34
at 2013-10-24T23:34
基隆哪家飲料店好喝
By Elizabeth
at 2013-10-24T15:20
at 2013-10-24T15:20
有間新開幕的飲料店半價活動
By Andrew
at 2013-10-24T14:43
at 2013-10-24T14:43