大有路的鬍鬚張開始試賣了 - 桃園
By Agatha
at 2016-05-17T01:35
at 2016-05-17T01:35
Table of Contents
其實個人覺得鬍鬚張的漲價可以看出不少台灣扭曲的心態
假設去肯德基 麥當勞 摩斯漢堡 等連鎖速食店
我們預期到的就是外觀是乾淨的 有廁所 有一個預期中的套餐
這時代有鬍鬚張開連鎖的台式速食
我想他們的眼界不該只是負責填飽大部分勞工階層的肚子
而是願意做一個能端上檯面代表台灣滷肉飯的招牌
http://www.fmsc.com.tw/ 這是它們官網
從官網上面他們想表達的是 到全台灣的連鎖店
點到的菜色 湯品 幾乎90%都一樣 盡可能做到台式速食
但台灣人是嗜血的 媒體故意喜歡罵鬍鬚張 是因為滷肉飯本來就該低賤???
去吃稍微像樣的xx義大利麵 或是百貨公司美食街 要吃到飽像樣的也是100出頭
就發現一件事 要吃飽不必花到這麼高級 但是你要找個像樣乾淨的地點又有廁所
有預期心理的滷肉飯 好像也只有鬍鬚張這家 除非你是當地的熟人熟食客
證明了一件事 你要吃便宜的滷肉飯 不該來鬍鬚張 去傳統市場或是你家巷子口吃
而你願意來吃鬍鬚張的 就是喜歡我們這招牌後面的附加價值與期待
一塊吐司撒上糖粉或是冰淇淋 一堆粉領族都願意買單吃這種蜜糖吐司不嫌貴
鬍鬚張漲個五塊就在那邊瘋狂罵 你嗆他說幹嘛不去吃冰棒或是叭噗
這女孩可能會反嗆說 我喜歡這邊的可愛擺設與氣氛阿怎樣 姐是吃氣氛的
奇怪內 鬍鬚張不也打造出他們的台式速食風格 他們也是吃氣氛與品質的阿
這才知道 人們仇恨滷肉飯 不是因為他的價格就該低賤
而是內心預判就是滷肉飯就是必須要低品質 環境不該有格調 台灣小吃就是要低賤價格
牢騷發完了~ 以上是某次通識課探討消費心理學的小心得
題外話: 義大利麵成本也是便宜到炸裂 為何沒人靠杯像樣一點的一盤100多哩
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