北高捷多卡通後的使用比例 - icash
By Yedda
at 2016-06-23T10:38
at 2016-06-23T10:38
Table of Contents
七月一號北高捷就要全閘門多卡通了,
對於多卡通後的使用比例, 各位看法如何?
(不過北捷 7/1 是只多一卡通, 還是 icash/happy cash 都通?
以下猜測是假設只多一卡通)
我自己是猜測
北捷:悠遊卡: 90 ~ 95%
一卡通: 5 ~ 10%
高捷:
悠遊卡: 30 ~ 35%
一卡通: 60 ~ 65%
愛金卡: 5 %
以使用比例來看, 悠遊卡在高捷的使用比例會比一卡通在北捷
的使用比例高很多,
但以消費額來說,
悠遊卡在高捷
高捷日均: 17 萬,
(17萬/2)*35% = 3.07 萬, 以一次 25 元來算, 可增加
3.07萬*25=76.8 萬/日 = 2302.5萬/月 消費額, 對目前一個月 4x 億的消
費額來看, 約 0.5%
一卡通在北捷
北捷日均: 200萬,
5%: 200萬/2)*5% = 5 萬, , 以一次 25 元來算, 可增加
5萬*25=125萬/日 = 3750 萬/月, 對一卡通目前一個月 3.6 億的消費額,
大約是 10% (但還再再扣除一卡通在高捷 loss 掉的)
若一卡通在北捷占 5%, 對一卡通O額會小幅提升
10%: 200萬/2)*10% = 10 萬, , 以一次 25 元來算, 可增加
10萬*25=250萬/日 = 7500 萬/月, 對一卡通目前一個月 3.6 億的消費額,
大約是 20%,
再加上大台北區 台鐵, 公車, 小額消費的使用量, 對一卡通消費額的
增加, 應該是不少, 若一卡通能在北捷佔到 10%, 消費額破 4 億應該是
沒問題, 基至有機會到五億
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