全家 海賊王版三矢蘇打汽水 買1送1 - 全家
By Kristin
at 2015-04-15T20:25
at 2015-04-15T20:25
Table of Contents
as title.
從 加買1罐+10元、買2送2 最後終於到 買1送1,可以進場買了。
=== 以下抱怨文 ===
全家的行銷部門很顯然的 完全不懂ACG市場
當初進貨三矢蘇打,一開始是魔法少女小圓
多少動漫迷是衝著魔法少女小圓圖案的汽水,收集一整組圖案,
造成全省大缺貨。
接著是魔法少女小圓的夏天version,一樣是一上架就賣光。
OK,這下子給了全家老總一個錯誤的想法:『動漫商品這麼好賺喔?』
沒聽過『好的股票讓你上天堂,爛的股票讓你住套房』
海賊王就是那『爛的股票』。
阿宅們會為了魔法少女小圓的圖案收集整套汽水,
但不會為了海賊王來買汽水。
動漫族群粗分三大類:阿宅狂熱者、普羅大眾者、子供向者
阿宅狂熱者根本不會去收集海賊王這類國民番,
普羅大眾者或上班族,你出個海賊王公仔或許OK,但不會為了"圖案"來買汽水
子供向就不用說了,零用金在爸媽手上,小朋友買個海賊王汽水,給爸媽結帳才發現:
「阿娘危,印個卡通圖案的汽水要40幾塊,我還不如買個蘋果西打給他喝」
結果三類族群全都打不到,失敗中的失敗。
下次要推ACG商品,請先做好市場調查吧… (遠目)
--
從 加買1罐+10元、買2送2 最後終於到 買1送1,可以進場買了。
=== 以下抱怨文 ===
全家的行銷部門很顯然的 完全不懂ACG市場
當初進貨三矢蘇打,一開始是魔法少女小圓
多少動漫迷是衝著魔法少女小圓圖案的汽水,收集一整組圖案,
造成全省大缺貨。
接著是魔法少女小圓的夏天version,一樣是一上架就賣光。
OK,這下子給了全家老總一個錯誤的想法:『動漫商品這麼好賺喔?』
沒聽過『好的股票讓你上天堂,爛的股票讓你住套房』
海賊王就是那『爛的股票』。
阿宅們會為了魔法少女小圓的圖案收集整套汽水,
但不會為了海賊王來買汽水。
動漫族群粗分三大類:阿宅狂熱者、普羅大眾者、子供向者
阿宅狂熱者根本不會去收集海賊王這類國民番,
普羅大眾者或上班族,你出個海賊王公仔或許OK,但不會為了"圖案"來買汽水
子供向就不用說了,零用金在爸媽手上,小朋友買個海賊王汽水,給爸媽結帳才發現:
「阿娘危,印個卡通圖案的汽水要40幾塊,我還不如買個蘋果西打給他喝」
結果三類族群全都打不到,失敗中的失敗。
下次要推ACG商品,請先做好市場調查吧… (遠目)
--
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