全台颳旋風 台東熱氣球人氣退燒 - 台東
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By Vanessa
at 2013-07-25T13:03
at 2013-07-25T13:03
Table of Contents
台東熱氣球嘉年華舉行一個半月,卻因為全台各地都搶搭熱氣球的風潮,導致台東旅遊人
數不如預期,更出現整條商店街道空無一人的景象。周邊攤商直呼生意做不下去,賣不出
去的食物過期了,只好通通丟進垃圾桶。
各種不同造型的熱氣球,有黑武士、大烏龜,還有顯眼的顛倒熱氣球,讓台東的天空充滿
著繽紛的色彩,用盡各種花招,就是為了抓住遊客目光。
不過,今年暑假各地都搶搭熱氣球風潮,卻也同時分散觀光人潮,連帶影響周邊攤商的生
意。賣不出去的豬血糕酸了,攤販無奈只好全部丟掉。放眼望去,攤販區空空如也,遊客
三三兩兩。
去年暑假台東推出熱氣球嘉年華,創下20億元商機,但今年全台跟進,除了台東外,還有
花蓮和高雄,甚至南投的火車好多節,都來湊「熱」鬧,民眾選擇變多,導致去年台東熱
氣球光一個月就有88萬觀光人次,而今年從6月1號至今已經一個半月,只有52萬人次。
在眾多熱氣球活動中,如何能搶得遊客青睞,或許活動流程的設計也很重要。除了用不同
造型的熱氣球吸睛外,讓嘉年華活動更充實,才能讓遊客玩的盡興,攤商也樂的開心。
蛋塔效應要出現了!!!!!
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