他放棄當搖滾天團 卻跑去賣香蕉! - 高雄
By Tom
at 2017-04-01T11:26
at 2017-04-01T11:26
Table of Contents
http://www.nextmag.com.tw/breakingnews/business/270096
【壹週刊】他放棄當搖滾天團 卻跑去賣香蕉!
「說它長相像條茄,其實他根本是老爺…偷偷告訴你,香蕉他不肥~~」王繼維唱著
,這是台青蕉的招牌歌曲之一「香蕉他不肥」。今年香蕉曾經飆到一斤一百多元,
但在台青蕉樂團剛開始賣香蕉時,產地批發價曾經跌到一斤不足五元。
大學開始玩樂團的王繼維,他加入的「桔子」樂團還差點被友善的狗找去發片。
他偏偏拒絕了,取「台灣青年愛香蕉,返鄉何必台清交」的涵義,自組「台青蕉」
樂團賣旗山香蕉,一開始站在路邊肥皂箱上演唱。「你跟年輕人說香蕉產業怎樣、
保存資產怎樣,他不在乎。」王繼維說:「議題太硬,就用歌來唱軟;香蕉賣不掉
,就賣香蕉加工品啊。」
高雄旗山在1960年代有香蕉王國之稱,當時出口到日本的香蕉60%都來自旗山,當
時公務員年收不過六千元,蕉農卻超過二十萬元。只要衣服沾著蕉汁,茶室小姐
都會對你特別好。
但這風光不過10年,中南美、菲律賓香蕉搶市,香蕉在旗山成為夕陽產業。旗山土
生土長的王繼維決心返鄉時,旗山香蕉種植面積剩不到1%,田園荒蕪、老街凋零,
為了振興香蕉產業,王繼維跟父親只好上街擺攤賣香蕉蛋糕。
「一開始很慘,三盒裡兩盒試吃,只有一盒是賣的。」沒想到成團後隔年,電影海
角七號裡的在地樂團,讓真實生活中的台青蕉意外搏得大眾目光,而香蕉蛋糕也因
報導暴紅,不但糕餅店跟做,衍伸出香蕉豆花、香蕉紅茶等產品,店家成長7、8倍。
昔日蕭條老街變得人山人海,也越來越多人把香蕉當成旗山象徵,王繼維卻說:
「還有很長的路要走啦,也要常常給自己打預防針才不會患得患失。只要能有一點
收穫,就會覺得,喔,就爽的!」
---------------------------------
要點開網頁看影片,歌蠻好聽的,
上次假日去旗山老街差點沒被擠死,
看完影片又想去了,香蕉冰紅茶好好喝
......可是連假應該又是災難吧.....
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