三重捷運站附近要開百貨公司?? - 三重
By Carolina Franco
at 2014-12-22T00:53
at 2014-12-22T00:53
Table of Contents
新百貨怎麼設點? 「軌道經濟學」正夯
http://news.tvbs.com.tw/entry/559464
老字號的百貨公司和網路平台,為了攬客,不斷搞噱頭。新百貨公司要拚出頭,就從設點
開始動腦筋,開始沿著「軌道」蓋!像是松山車站的百貨公司,在松山線開通之後,業績
成長3到5成,業者預估,明年業績,上看8億元,同樣有軌道加持的,還有新開幕的南港
車站,有火車、捷運還有高鐵加持,光是這個週休假期,就湧進10萬人次,明年營業額,
預計上看25億。
南港車站百貨公司,開幕第一個週休假期,湧進10萬人次,全都拜軌道之賜。
民眾:「在等車的時候,會提早來,就想先來這邊逛,或是先吃東西。」
有軌道真的有差,松山車站的百貨公司,自從捷運松山線開通之後,業績成長3到5成,難
怪百貨公司都要沿著軌道開。
記者彭志宇:「在松山車站這邊,就是這樣子,來到這裡,不僅可以搭捷運,還能搭火車
,走出南港火車站,就直接能進到百貨公司裏頭,在這個百貨公司呢,有五大交通樞紐,
包括是有火車站、捷運站高鐵站、還有大巴轉運站,要上國道也很方便。來到內湖,可以
看到這個百貨公司正在加緊趕工,預計明年就會開幕,旁邊就是內湖捷運站,另外
在三重捷運站旁邊,也會有個百貨公司,預計明年開始動工。」
因為軌道種類不同,客群不同,櫃位自然也不一樣。松山車站,主攻社區客,以服飾、配
件以及餐飲為主,未來會有辦公室,國賓旗下飯店,也會進駐。南港交通更完善,主打全
方位商場,明年開始,國賓影城、萬怡飯店都會來。即將開幕的內湖店,櫃位也要比照松
山車站,走社區路線。
多了軌道,行情看漲,松山車站預計明年可以創造8億營業額,南港則是25億。換算面積
下來,松山車站,每坪商場可以創造22萬營業額,南港面積大,稍稍稀釋,每坪業績1萬5
。
百貨公司公關施佩君:「我們希望吸引一些通勤的客人、轉運的客人,假日的時候,可以
吸引社區型的家庭客。」
人潮就是錢潮,百貨公司沿著軌道蓋,交通便利,人潮自然把營業額帶進來。
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不知道真的會開嗎?
感覺開在那會有人去逛嗎??
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