一卡通發卡750萬 明年可望破千萬 - 一卡通
By Hedda
at 2015-12-14T09:37
at 2015-12-14T09:37
Table of Contents
〈南部〉一卡通發卡750萬 明年可望破千萬
〔記者王榮祥/高雄報導〕十二月第一週,一卡通發卡量累積已破七百五十萬張,比年底
預定目標七百廿萬多出卅萬,並向高鐵提出申請,洽談可使用一卡通購票外,另朝機車在
中油加油等方向,找尋合作對象。
http://img.ltn.com.tw/2015/new/dec/14/images/bigPic/600_214.jpg
一卡通發卡量持續增長,明年將拓展通路列主要重點(記者王榮祥攝)
一卡通前年底發卡量約四百萬張,去年底達五百萬,今年前半年站上六百萬(六月中旬)
,公司遂設定年底目標七百萬;結果十月底提前達陣,公司將年底目標再向上微調到七百
廿萬,至十二月第一週,已突破七百五十萬。一卡通指出,照此速度推算,明年農曆年前
後,很有機會達到八百萬,明年中前,甚至可能破千萬。
公司內部分析,卡片除本身話題與收藏價值外,便利性更是卡片存續與公司收益關鍵之一
,遂在發卡量順利成長的同時,順勢調整經營目標,將全面擴展通路列為明年重點。
一卡通說明,目前使用層面包括交通、賣場、商圈、圖書館、行政規費、觀光景點、醫院
等,其中以交通比例最高,包括捷運、公車、公共腳踏車等,其次為賣場與商圈,尤其十
月跟全聯合作後,使用效益頗為明顯。
明年通路目標,初步仍以交通、賣場與商圈為方向,其中以高鐵(已提出申請)、中油機
車加油等部分較為明確,並持續找尋可能合作商圈洽談。
除長期性據點通路,一卡通也鎖定部分季節性活動,如本月中旬在高雄展覽館舉辦的旅展
,儲值滿額憑收據即可免費入場。
http://news.ltn.com.tw/news/local/paper/940522
--
〔記者王榮祥/高雄報導〕十二月第一週,一卡通發卡量累積已破七百五十萬張,比年底
預定目標七百廿萬多出卅萬,並向高鐵提出申請,洽談可使用一卡通購票外,另朝機車在
中油加油等方向,找尋合作對象。
http://img.ltn.com.tw/2015/new/dec/14/images/bigPic/600_214.jpg
一卡通發卡量持續增長,明年將拓展通路列主要重點(記者王榮祥攝)
一卡通前年底發卡量約四百萬張,去年底達五百萬,今年前半年站上六百萬(六月中旬)
,公司遂設定年底目標七百萬;結果十月底提前達陣,公司將年底目標再向上微調到七百
廿萬,至十二月第一週,已突破七百五十萬。一卡通指出,照此速度推算,明年農曆年前
後,很有機會達到八百萬,明年中前,甚至可能破千萬。
公司內部分析,卡片除本身話題與收藏價值外,便利性更是卡片存續與公司收益關鍵之一
,遂在發卡量順利成長的同時,順勢調整經營目標,將全面擴展通路列為明年重點。
一卡通說明,目前使用層面包括交通、賣場、商圈、圖書館、行政規費、觀光景點、醫院
等,其中以交通比例最高,包括捷運、公車、公共腳踏車等,其次為賣場與商圈,尤其十
月跟全聯合作後,使用效益頗為明顯。
明年通路目標,初步仍以交通、賣場與商圈為方向,其中以高鐵(已提出申請)、中油機
車加油等部分較為明確,並持續找尋可能合作商圈洽談。
除長期性據點通路,一卡通也鎖定部分季節性活動,如本月中旬在高雄展覽館舉辦的旅展
,儲值滿額憑收據即可免費入場。
http://news.ltn.com.tw/news/local/paper/940522
--
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