「薄薄商機」發威!明倫蛋餅插旗台中公益 - 台中
By Zora
at 2018-06-06T23:43
at 2018-06-06T23:43
Table of Contents
「薄薄商機」發威!明倫蛋餅插旗台中公益路 限時限量搶客
記者張峻棟、朱淑君、楊成霆、邱瑞揚、沈明志/台中報導
從彰化員林發跡,北上台中逢甲夜市拓店一炮而紅的「明倫蛋餅」,也曾因為有沒有開發
票,上了新聞版面,不過這「薄薄的一片」,不僅在逢甲開兩家分店,還將在6月中到台
中南屯的公益路插旗。
蛋餅傳人第二代張良汕說,比起逢甲商圈的昂貴租金,位於南屯區的公益路尾端商圈省了
一半,而公益路分店打算以「快閃店」的概念,每天限時限量,在不同區域開店,做不同
經營風格。
https://i.imgur.com/kLDCNnt.jpg
白色麵糊鋪上煎台,再放上一把綠色蔥花、打顆蛋,不用翻面直接煎到全熟,再加上醬料
調味,最後捲起來,這是彰化員林的經典小吃「明倫蛋餅」,從餐車到攤位的經營模式,
接下來要變成這個模樣...臨路攤位掛上招牌,前有馬路、後有停車場,怪了!蛋餅攤怎
麼又要開張?不是員林,更不是逢甲商圈,而是有「美食一條街」之稱的台中公益路上。
蛋餅業者張良汕:「南屯也有我們很多在地的客人,那我們這些在地的客人,不用到逢甲
去跟客人,就是跑那麼遠去那邊買。所以我們在開發那種『社區型』的店。」
這一片蔥花蛋餅最先從員林的行動餐車發跡,之後第二代傳人北上台中逢甲商圈,擺攤開
賣一炮而紅,接著即將在台中南屯的公益路插旗,再開臨路快閃店。
https://i.imgur.com/1EEZrUk.jpg
蛋餅業者張良汕:「它的營業時間比較短,讓人口、讓消費的客人在比較密集的時間裡面
,就能夠消費完,生活習慣不同,非夜市的型態方式,所以變成它的營業時間沒辦法那麼
晚。」
逢甲和公益路分店的差別取決於租金高低,兩者租金相差至少一倍,販賣的時間也分長短
。只是誰都沒想到,賣蛋餅跨出第一步,膽敢勇闖逢甲商圈,第二步還賣到在公益路上開
分店,就要靠香噴噴的這一片,創造商機無限。(整理:實習編輯張玳寧)
cr: http://www.setn.com/m/news.aspx?newsid=389011
竟然也要在公益路開快閃店了!這樣也離家比較近XDD
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